Your campaigns capture attention but don't drive lasting behavior change or instinctive choice — and that's costing you customers.  

Discover why the almost one trillion-dollar attention economy is a race to the bottom and how you can leverage memory science to move your brand from option to instinct. 

You'll discover how humans actually make purchase decisions in today’s environment and learn the six components that create subconscious brand preference.

After this session, you’ll be able to: 

- Shift from measuring attention (clicks, views, engagement) to measuring memory formation (unaided recall, emotional association, behavioral impact) that actually predicts revenue. 
- Identify why your current campaigns fade from memory within days and apply validated principles to create experiences audiences remember when the decision moment comes. 
- Leverage the science of how audiences define and remember brands to reposition your category perception and build the automated decision patterns that make your brand the instinctive choice.