Bring a current campaign and completely rebuild it through the _nstinct™ framework in real-time. 

Through focused exercises and peer workshopping, you'll craft all six components (Creative Thread, Common Emotion, Moment in Time, Payoff, Mystery, Bookends) and integrate them into a complete strategy. 

You'll leave with an actionable campaign blueprint that drives memory formation and instinctive customer choice.

After this session, you’ll be able to: 

- Create the subconscious ""I-statement"" your audience will associate with your brand long after campaign exposure — and test it with peers before you launch. 
- Replace overwhelming messaging with one emotionally-charged, specific detail that anchors your entire campaign in memory and drives empathy (not just understanding). 
- Build strategic opening and closing moments that frame how your audience organizes and retains your message, ensuring what you want remembered actually sticks and influences future purchase decision.