"This fast-paced, conversational session is designed to surface honest takes and diverse perspectives from marketing leaders.

Three speakers will each deliver a focused, 10-minute response to the same topic prompt: sharing the metrics they’ve stopped caring about, what replaced them, and how that shift changed the way they lead, measure success, and drive impact.

Following the talks, all speakers will return to the stage for a 15-minute moderated discussion, digging deeper into points of agreement, disagreement, and real-world application.

Expect opinionated insights that broaden how you think about measurement and challenges familiar assumptions.