Simply being personally active on social media and using traditional social listening tools isn’t enough. You may still miss key trends as they emerge.  Once you’re aware of them, how do you know which ones to act upon, and for what use case? Which ones are flash-in-the-pan timely content opportunities, and which ones will sustain and create bigger opportunities to impact your business?

This session provides a roadmap for developing an AI-driven social intelligence tech stack—one that empowers your organization to detect both known and hidden trends and strategically act on the insights that drive real business value. 

After this session, you’ll be able to: 
- Understand how the latest technologies are making it easier to identify emerging cultural trends and predict which will sustain.
- Walk away with a curated shortlist of possible technologies tailored to consider for your business. 
- Use an evaluation framework to vet social intelligence technologies.