In this session, you will discover one of the methodologies to diversifying your channel mix on social and sharpen your strategic toolkit. You will dive into what platforms fuel growth and engagement vs. which may be best for community building. Furthermore, you will learn how apply the business priorities of your brand to inform which social media platform you should be investing in.

Actionable tactics you can apply after this session:

Assess the social media landscape to determine which social media platform to invest in

Take proven steps and developed methodologies around channel prioritization back to your organization

Position yourself as a strategic social media platform expert who knows that being on the best platforms for your brand is better than being on all the platforms