Jenny Haggard is Head of Global Thought Leadership at Spotify as part of the marketing team. She’s obsessed with all things culture, and she uses proprietary and partner data to create content and experiences that help marketers navigate the future. In her role, she analyzes trends, tests hypotheses, crafts content, and after over 11 years at the company, is still trying to figure out how to turn on private mode while listening to her Guilty Pleasures playlist. She’s based in LA, and when she’s not squinting at data dashboards or wielding a pen, she enjoys spending time with her husband outdoors, reading, and guiding others as a Certified Discernment Director.