Masterclass Workbooks
Thanks for choosing to attend one of our Masterclasses at Digital Summit Kansas City!
You're welcome to attend either of the six Masterclasses.
Please download the workbooks (click on the buttons below) to the laptop or tablet device you plan to bring with you to the event. Be sure to download it prior to the event to save time (and WiFi bandwidth) on site. You’ll want to have it with you to get the most out of the Masterclass.
You’ll need to download Adobe Reader in order to view and interact with the files properly.
Day 1 | Wednesday, May 15
Rank Higher on Google: Your Playbook for Effective Content, Site Optimization, and Link Building
Greg Gifford, SearchLab
Audit to Action: A Structured Approach to Strengthening Your Social Presence
Jennifer Radke, National Institute for Social Media
Dominate Local SEO: Your Playbook for Impactful Google Business Profiles and Customer Reviews
Greg Gifford, SearchLab
Building Community Through Good Times and Bad
Jennifer Radke, National Institute for Social Media
Day 2 | Thursday, May 16
Resist the Tyranny of the Persona: Create Audience Pofiles that Make You a More Effective Marketer
Leigh George, Freedom
From Bland to Brand: Craft Messaging Worth Paying Attention To
Leigh George, Freedom