Masterclass Workbooks

Thanks for choosing to attend one of our Masterclasses at Digital Summit Kansas City!

You're welcome to attend either of the six Masterclasses.

Please download the workbooks (click on the buttons below) to the laptop or tablet device you plan to bring with you to the event. Be sure to download it prior to the event to save time (and WiFi bandwidth) on site. You’ll want to have it with you to get the most out of the Masterclass.

You’ll need to download Adobe Reader in order to view and interact with the files properly.

Day 1 | Wednesday, May 15

Rank Higher on Google: Your Playbook for Effective Content, Site Optimization, and Link Building

Greg Gifford, SearchLab

Audit to Action: A Structured Approach to Strengthening Your Social Presence

Jennifer Radke, National Institute for Social Media

Dominate Local SEO: Your Playbook for Impactful Google Business Profiles and Customer Reviews

Greg Gifford, SearchLab

Building Community Through Good Times and Bad

Jennifer Radke, National Institute for Social Media

Day 2 | Thursday, May 16

Resist the Tyranny of the Persona: Create Audience Pofiles that Make You a More Effective Marketer

Leigh George, Freedom

From Bland to Brand: Craft Messaging Worth Paying Attention To

Leigh George, Freedom