Marketing Moves in an AI World:
Bold ideas. Real results.

Digital Summit Tampa Agenda 2025

Featuring top sessions for marketing leaders on accelerating AI, data-led marketing strategy, and channel-specific tools to increase ROI.

Keynote Speakers

Patrick Harrison
Patrick Harrison
CMO
Visit Tampa Bay
Tamsen Webster
Tamsen Webster
Founder & Chief Learning Officer
Message Design Institute

Featured Conference Speakers

Sahirah Johnson
Sahirah Johnson
SEO Strategy Lead
Meta
Sheena Hakimian
Sheena Hakimian
Senior Director, Digital Consumer Marketing
Condé Nast
Stephanie Simmons
Stephanie Simmons
Digital Product Manager
Virgin Voyages
View All Speakers

Full Event Agenda

Tuesday, March 25, 2025
8:00 AM - 9:00 AMNetworking  Registration Opens | Networking & Exhibits     
8:30 AM - 8:55 AMNetworking  First Timer's Meetup     
9:00 AM - 9:15 AMOpening RemarksBayshore 1-3 Emcee Opening KickoffSharon HarrisSharon Harris, The SH Collective   
9:15 AM - 10:15 AMKeynoteBayshore 1-3 Say What They Can’t Unhear: Inspiring Change That Lasts Tamsen WebsterTamsen Webster, Message Design Institute   
10:15 AM - 10:30 AMNetworking  15-minute Networking Break     
10:15 AM - 10:30 AMDemoDemo Zone (Networking Area) Live Demo from illumin: Omnichannel Storytelling via illumin CanvasYael AssorYael Assor, illumin   
10:30 AM - 11:15 AMBreakout SessionBayshore 1-3ContentRethink, Reinvent, and Reimagine: Transforming Content & Creative Strategies to Fuel Your Pipeline and Drive SalesPurna VirjiPurna Virji, LinkedIn   
10:30 AM - 12:00 PMMasterclassBayshore 5-7ContentOptimize Your Team’s Content Operations to Drive Deeper Audience Engagement [Premium Pass or VIP Pass Required]Melanie DezielMelanie Deziel, Creator Kitchen   
11:15 AM - 11:30 AMNetworking  15-minute Networking Break      
11:30 AM - 12:15 PMBreakout SessionBayshore 1-3AI / Lead GenerationA Roadmap for High-Quality Lead Generation: Integrating AI with Your Long-Term StrategyTodd LaireTodd Laire, LAIRE Digital Agency   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits     
1:15 PM - 2:00 PMBreakout SessionBayshore 1-3AI / Programmatic / CTVFrom Data Deserts to AI Oases: Transforming Advertising in the Programmatic and CTV EraStanislaw GrabowskiStanislaw Grabowski, Adlook   
1:15 PM - 2:45 PMMasterclassBayshore 5-7ContentCreative Leadership: Generating High-Impact Content Ideas on Demand [Premium Pass or VIP Pass Required]Melanie DezielMelanie Deziel, Creator Kitchen   
2:00 PM - 2:15 PMNetworking  15-minute Networking Break      
2:15 PM - 3:00 PMBreakout SessionBayshore 1-3Digital TransformationPOV Paradigm Shift: How Brilliant Leaders Harness Perspective to Drive Digital TransformationJessica BestJessica Best, BetterAve LLC   
2:45 PM - 3:15 PMNetworking  30-minute Masterclass Networking Break     
3:00 PM - 3:15 PMNetworking  15-minute Networking Break      
3:15 PM - 4:00 PMBreakout SessionBayshore 1-3SEONavigating the Future of Search Strategies Amid Disruption, Transformation, and Digital EvolutionSahirah JohnsonSahirah Johnson, Meta   
3:15 PM - 4:00 PMBreakout SessionBayshore 5-7Team CollaborationStrengthening Your Collaborative Culture: The Key to Efficiency, Innovation, and GrowthJocelyn (Bryan) MeriscaJocelyn (Bryan) Merisca, Delta Air Lines   
4:00 PM - 5:00 PM   Networking Reception    Networking Reception  
Wednesday, March 26, 2025
8:00 AM - 9:00 AMNetworking  Check In | Networking & Exhibits     
9:00 AM - 10:00 AMKeynoteBayshore 1-3 Fireside Chat with Visit Tampa Bay’s CMO: Driving Community Growth with Creativity and InnovationPatrick Harrison Curtis MidkiffPatrick Harrison, Visit Tampa Bay
Curtis Midkiff, The Brand DJ Diaries		   
10:00 AM - 10:15 AMNetworking  15-minute Networking Break      
10:15 AM - 11:00 AMBreakout SessionBayshore 1-3Connected TV (CTV)Highly Targeted, Engaged Consumers: Exploring the Value of CTV Advertising Ben Van Horn Nicole GarciaBen Van Horn, Spectrum Reach
Nicole Garcia, 22squared		   
10:15 AM - 11:45 AMMasterclassBayshore 5-7Data & AnalyticsUnlock Actionable Consumer Insights: GA4 Event Tracking for Strategic Growth [Premium Pass or VIP Pass Required]Chris SietsemaChris Sietsema, Teach to Fish Digital   
11:00 AM - 11:15 AMNetworking  15-minute Networking Break     
11:15 AM - 12:00 PMBreakout SessionBayshore 1-3WebsiteBuilding a Successful Website Strategy Amid Google’s Changing LandscapeAlli BerryAlli Berry, Alli Berry Consulting   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits      
1:00 PM - 1:45 PMBreakout SessionBayshore 1-3Content / SEO / AIEvolve Your Content Strategy for Better Visibility in a World of AI Overviews and Zero-Click SearchesJerri HelmsJerri Helms, HarperCollins   
1:00 PM - 2:30 PMMasterclassBayshore 5-7Data & AnalyticsFrom Data to Action: Mastering Marketing Dashboards & Insights with Looker Studio [Premium Pass or VIP Pass Required]Chris SietsemaChris Sietsema, Teach to Fish Digital   
1:45 PM - 2:00 PMNetworking  15-minute Networking Break      
2:00 PM - 2:45 PMBreakout SessionBayshore 1-3A/B TestingHigh-Impact Experimentation: AB Testing that Personalizes Marketing Strategies and Maximizes Conversions Stephanie SimmonsStephanie Simmons, Virgin Voyages   
2:30 PM - 3:00 PMNetworking  30-minute Masterclass Networking Break     
2:45 PM - 3:00 PMNetworking  15-minute Networking Break      
3:00 PM - 3:45 PMBreakout SessionBayshore 1-3Personal BrandingExpand Your Thought Leadership: Growing a Personal Brand for Long-Term SuccessSheena HakimianSheena Hakimian, Condé Nast   
3:00 PM - 3:45 PMBreakout SessionBayshore 5-7Video / AIMastering Audio/Video Efficiency with AI: Excelling as a Strategist, Producer, Host, Engineer, and Editor (Yes, You Can Do It All!)Brent BowenBrent Bowen, Sparkcade Marketing   


  Check our past events to view agenda examples. Programming is continuously evolved, come back soon to see a more accurate & detailed sessions.