Digital Summit Philadelphia Agenda

Tuesday, September 24, 2024
9:00 AM - 9:15 AMEmcee Opening Kickoff  Opening Remarks    
9:15 AM - 10:15 AMInsider Insights: Social Media Tips from Working Inside YouTube & Instagram for 8 YearsJon YoushaeiJon Youshaei, Former Instagram & YouTubeKeynote    
10:15 AM - 10:30 AM15-minute Networking Break  Networking    
10:30 AM - 12:00 PMEntering Your Analytics Era with GA4: Take Your Usage to the Next Level Colleen HarrisColleen Harris, AnsiraMasterclassData & AnalyticsRoom 1  
10:30 AM - 11:15 AMMoving Beyond AI Experimentation: Determine if You’re Actually Ready for AI AdoptionTalisha PadgettTalisha Padgett, MicrosoftBreakout SessionAIRoom 2Maven 
10:30 AM - 11:15 AMBreakout Session  Breakout Session Room 3  
11:15 AM - 11:30 AM15-minute Passing Break  Networking    
11:30 AM - 12:15 PMBreakout Session  Breakout Session Room 2 Breakout Session
11:30 AM - 12:15 PMHow to Reach and Grow Your Audience on Social with A Diversified Channel MixGabe GomezGabe Gomez, VerizonBreakout SessionSocial MediaRoom 3Climber 
12:15 PM - 1:15 PMNetworking Lunch & Exhibits | Day 1  Networking    
1:15 PM - 2:45 PMDigital Reporting Strategy in 2024: Effectively Use GTM, Looker Studio and Big Query Colleen HarrisColleen Harris, AnsiraMasterclassData & AnalyticsRoom 1  
1:15 PM - 2:00 PMProducing Video Content in the Age of AI Michael HoffmanMichael Hoffman, Gather VoicesBreakout SessionVideoRoom 2Climber 
1:15 PM - 2:00 PMCustomer Insight Revolution: Cutting-Edge Market Research TacticsSarah WeiseSarah Weise, BixaBreakout SessionMarket ResearchRoom 3Climber 
2:00 PM - 2:15 PM15-minute Passing Break  Networking    
2:15 PM - 3:00 PMUsing AI to Create Great Email Marketing Campaigns in Less TimeJeanne JenningsJeanne Jennings, Email Optimization ShopBreakout SessionEmailRoom 2Fundamental 
2:15 PM - 3:00 PMThe Marketing Funnel Is Dead: How to Reach Today’s Consumers with Empathy and Trust Carmen CollinsCarmen Collins, GeneracBreakout SessionCustomer JourneyRoom 3Climber 
2:45 PM - 3:15 PM30-minute Master Class Break  Networking    
3:00 PM - 3:15 PM15-minute Session Break  Networking    
3:15 PM - 4:00 PMDitch the Flawed Metrics: A Better Way to Prove ROI with InfluencersKaitlyn RyanKaitlyn Ryan, SocialflyBreakout SessionInfluencerRoom 1Climber 
3:15 PM - 4:00 PMBreakout SessionAlicja SpauldingAlicja Spaulding, Rastelli Foods GroupBreakout SessionAIRoom 2  
3:15 PM - 4:00 PMBreakout SessionJon-Mikel BaileyJon-Mikel Bailey, Brand3, IncBreakout Session Room 3  
4:00 PM - 4:15 PM15-minute Passing Break  Networking    
4:15 PM - 5:00 PMHow to Prepare for the 5 Marketing Trends You Can’t Afford to IgnoreDwayne Waite JrDwayne Waite Jr, Schell GamesBreakout SessionMarketing OperationsRoom 1Maven 
4:15 PM - 5:00 PMBreakout SessionBob TripathiBob Tripathi, Digital Sparx MarketingBreakout SessionAIRoom 2  
4:15 PM - 5:00 PMAdvanced Content Marketing Strategies to Drive Social Media Engagement TodayMeriel' PeterichMeriel' Peterich, The Fresh PetBreakout Session Room 3  
5:00 PM - 6:00 PMNetworking Reception & Exhibits  Networking    
6:30 PM - 8:00 PMVIP Reception  Networking    
Wednesday, September 25, 2024
9:00 AM - 10:00 AMFireside Chat with Daniel MurrayDaniel MurrayDaniel Murray, The Marketing MillennialsFireside Chat    
10:00 AM - 10:15 AM15-minute Passing Break  Networking    
10:15 AM - 11:45 AMSurvival of the Fittest: Thriving in Google's New Advertising EcosystemSusan WenograsSusan Wenogras, SmartSpark MarketingMasterclassGoogle AdsRoom 1  
10:15 AM - 11:00 AMBe Bold, Not Mid: Winning Gen Z Marketing TacticsClaire FrickClaire Frick, AnsiraBreakout SessionGeneration ZRoom 2ClimberBe Bold, Not Mid: Winning Gen Z Marketing Tactics
10:15 AM - 11:00 AMOptimize Your Brand Advertising Using the “CMO” ScorecardTyrona HeathTyrona Heath, LinkedInBreakout SessionData & AnalyticsRoom 3Climber 
11:00 AM - 11:15 AM15-minute Passing Break  Networking    
11:15 AM - 12:00 PMThree Keys to Mastering B2B Email Like a Jazz MusicianCliff SealCliff Seal, SalesforceBreakout SessionEmailRoom 2Climber 
11:15 AM - 12:00 PMAccelerate Your Campaigns: Rapid Landing Page Deployment Using WordPress Blocks and PatternsBrad WilliamsBrad Williams, WebDevStudiosBreakout Session Room 3 Accelerate Your Campaigns: Rapid Landing Page Deployment Using WordPress Blocks and Patterns
12:00 PM - 1:00 PMNetworking Lunch & Exhibits | Day 2  Networking    
1:00 PM - 2:30 PMThe 80/20 of Google Ads: How Top Performers Approach Account ManagementSusan WenograsSusan Wenogras, SmartSpark MarketingMasterclassGoogle AdsRoom 1  
1:00 PM - 1:45 PMBreakout Session  Breakout SessionAIRoom 2  
1:00 PM - 1:45 PMAI Readiness and Technology User Adoption Framework: From Academia to ApplicationShannon J. GreggShannon J. Gregg, Cloud Adoption SolutionsBreakout SessionAIRoom 3  
1:45 PM - 2:00 PM15-minute Passing Break  Networking    
2:00 PM - 2:45 PMBreakout Session  Breakout SessionAIRoom 2  
2:00 PM - 2:45 PMWinning New Customers in 2024: Data Analytics and Addressable Media Strategies that Drive GrowthJoe McCluskeyJoe McCluskey, EXLBreakout SessionData & AnalyticsRoom 3Maven 
2:30 PM - 3:00 PM30-minute Master Class Break  Networking    
2:45 PM - 3:00 PM15-minute Session Break  Networking    
3:00 PM - 3:45 PMBreakout Session  Breakout Session Room 1  
3:00 PM - 3:45 PMBreakout Session  Breakout Session Room 2  
3:00 PM - 3:45 PMManaging 101, or How to Make Your First Manager Role NOT the Worst Job EverAndrew RosenAndrew Rosen, NextdoorBreakout SessionProfessional DevelopmentRoom 3Climber