Marketing Moves in an AI World:
Bold ideas. Real results.

Digital Summit Philadelphia Agenda 2025

Featuring top sessions for marketing leaders on accelerating AI, data-led marketing strategy, and channel-specific tools to increase ROI.

Keynote Speakers

David Shing
David Shing
Digital Prophet
Shingy
Neil Frauenglass
Neil Frauenglass
Chief Marketing Officer
Visit Philadelphia
Curtis Midkiff
Curtis Midkiff
Head of Brand Partnerships
23andMe

Featured Conference Speakers

Jason Keath
Jason Keath
Co-Founder
Social Fresh
Michael Burke
Michael Burke
Managing Director-Commerce
Google
Tyrona (Ty) Heath
Tyrona (Ty) Heath
Director of Market Engagement and Co-Founder, The B2B Institute
LinkedIn
Lauren Teague
Lauren Teague
Founder
FanWagn
See All Speakers

Full Event Agenda

Tuesday, September 30, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Registration Opens, Networking & Exhibits      
9:00 AM - 9:15 AMOpening RemarksTerrace Ballroom I Emcee Opening KickoffCurtis Midkiff Rodney McLeodCurtis Midkiff, 23andMe
Rodney McLeod, Super Bowl Champion and Founder of the Change our Future Foundation		   
9:15 AM - 10:15 AMKeynoteTerrace Ballroom I AI = Artful Interactions: Reimagining AI as a Catalyst for Progress David ShingDavid Shing, Shingy   
10:15 AM - 10:30 AMNetworking  15-minute Networking Break     
10:30 AM - 11:15 AMNext Level Strategy TrackTerrace Ballroom ISocial MediaToday’s Social Strategy 3.0: Winning in the Age of Algorithm-Driven AttentionMeredith HowardMeredith Howard, Deloitte   
10:30 AM - 12:00 PMThe Mastermind HubTerrace Ballroom IIBrand TrustEarning Customer Loyalty that Lasts: Building Brand Trust in Today’s Marketing Landscape [Premium Pass or VIP Pass Required]Leigh GeorgeLeigh George, Freedom   
10:30 AM - 11:15 AMTransformative Technology TrackTerrace Ballroom IIIMarketing TechnologyFrom Implementation to Impact: A Data-Driven Approach to MarTech User Adoption Shannon GreggShannon Gregg, Cloud Adoption Solutions   
11:15 AM - 11:30 AMNetworking  15-minute Networking Break     
11:15 AM - 11:30 AMDemoDemo Zone Live Demo from illumin: Omnichannel Storytelling via illumin CanvasYael AssorYael Assor, illumin   
11:30 AM - 12:15 PMTransformative Technology TrackTerrace Ballroom IMarketing Technology, ContentHack Your MarTech Stack: Efficient Content Marketing with Innovative Tools and Optimized Creative WorkflowsAriana KeilAriana Keil, Canto   
11:30 AM - 12:15 PMCustomer Experience TrackTerrace Ballroom IIILead GenHow to Quit Bad Marketing and Start Generating Quality LeadsJon-Mikel BaileyJon-Mikel Bailey, Source Marketing Consulting   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits 
1:15 PM - 2:00 PMNext Level Strategy TrackTerrace Ballroom IValue-Driven Marketing, Consumer BehaviorSurvey Says: Rewriting Marketing Rules in a Chaotic Economic Climate Bob Jamison, Adtaxi   
1:15 PM - 2:45 PMThe Mastermind HubTerrace Ballroom IICustomer ExperienceFrom Meh to Magnetic: Turn Your Brand Experience into a Growth Engine [Premium Pass or VIP Pass Required]Leigh GeorgeLeigh George, Freedom   
1:15 PM - 2:00 PMNext Level Strategy TrackTerrace Ballroom IIIB2B2025 B2B Marketing Contrarians: Revenue-Driving Strategies Your Competitors Won't UseTyrona (Ty) HeathTyrona (Ty) Heath, LinkedIn   
2:00 PM - 2:15 PMNetworking  15-minute Networking Break     
2:00 PM - 2:15 PMDemoDemo Zone Live Demo from GroundTruth: From Screens to Storefronts - Driving In-Store Visits with CTVDimitri KotsisDimitri Kotsis, GroundTruth   
2:15 PM - 3:00 PMBrand Trust TrackTerrace Ballroom IExecutive CommunicationsThe Unexpected Playbook for Modern Executive Communication that Builds Trust: Insights from Taylor Swift, Ted Lasso, and Shonda RhimesHilary SuttonHilary Sutton, HSL Digital   
2:15 PM - 3:00 PMCustomer Experience TrackTerrace Ballroom IIIMarketing TechnologyThe New CX Imperative: Weaving Trust and Empathy into the Automated JourneyDana SchmidtDana Schmidt, Slice Communications   
2:45 PM - 3:15 PMNetworking  30-minute Networking Break     
3:00 PM - 3:15 PMNetworking  15-minute Networking Break      
3:15 PM - 4:00 PMNext Level Strategy TrackTerrace Ballroom ISEO, AIFrom Metropolis to Metadata: Superman’s Guide to Internal Links and LLMs for Gaining AuthorityGrant SimmonsGrant Simmons, Waikay InLinks   
3:15 PM - 4:00 PMAI in Action TrackTerrace Ballroom IIMarketing OperationsImplementing AI into Marketing OperationsLucas PettyLucas Petty, AI Daddy   
3:15 PM - 4:00 PMThe Growth RoundtableTerrace Ballroom IIIAIJoin a Moderated Roundtable Discussion - Winning with AI: Achieving Long-Term Career and Business SuccessMichael Burke Shannon Gregg Scott Hemmons Danielle Blanchette Cassie TuckerMichael Burke, Google
Shannon Gregg, Cloud Adoption Solutions
Scott Hemmons, Sodexo
Danielle Blanchette, Digital Summit
Cassie Tucker, Marketing Happy Hour		   
4:00 PM - 4:15 PMNetworking  15-minute Networking Break      
4:15 PM - 5:00 PMBrand Trust TrackTerrace Ballroom ISponsorshipsWinning Brand Trust Through Strategic Sponsorships: Inside Lincoln Financial's Partnership with Jalen Hurts Kirk WilsonKirk Wilson, Lincoln Financial Group   
4:15 PM - 5:00 PMNext Level Strategy TrackTerrace Ballroom IIB2BBetter, Bolder B2B BrandingTyrona (Ty) HeathTyrona (Ty) Heath, LinkedIn   
4:15 PM - 5:00 PMAI in Action TrackTerrace Ballroom IIIConsumer BehaviorAI-Driven Strategies for Engaging the "Predictably Unpredictable" ConsumerMichael BurkeMichael Burke, Google   
5:00 PM - 6:00 PMNetworking  Networking Reception & Exhibits     
6:30 PM - 8:00 PMNetworking  VIP Reception (By Invitation Only)     
Wednesday, October 1, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Networking & Exhibits      
9:00 AM - 10:00 AMFireside ChatTerrace Ballroom I Leading with Purpose Through Rapid Change: In Conversation with Visit Philadelphia’s CMOCurtis Midkiff Neil FrauenglassCurtis Midkiff, 23andMe
Neil Frauenglass, Visit Philadelphia		   
10:00 AM - 10:15 AMNetworking  15-minute Networking Break      
10:15 AM - 11:00 AMNext Level Strategy TrackTerrace Ballroom ISEO, AIFrom Google to ChatGPT: Your Customers Are Finding Answers in New Places. Here’s How to Win on AI Search and Beyond.Wil ReynoldsWil Reynolds, Seer Interactive   
10:15 AM - 11:45 AMThe Mastermind HubTerrace Ballroom IIContent / AIBuilding a Smart AI-Driven System for Scalable Content Creation [Premium Pass or VIP Pass Required]Lauren TeagueLauren Teague, FanWagn   
10:15 AM - 11:00 AMThe Growth RoundtableTerrace Ballroom IIIBudget OptimizationJoin a Moderated Roundtable Discussion - Doing More With Less: Navigating Economic UncertaintyJon-Mikel Bailey Jim DeLash Tyria Saul Danielle Blanchette Cassie TuckerJon-Mikel Bailey, Source Marketing Consulting
Jim DeLash
Robynne Parkington, I Live Here I Give Here
Tyria Saul, Omaris Digital
Danielle Blanchette, Digital Summit
Cassie Tucker, Marketing Happy Hour		   
11:00 AM - 11:15 AMNetworking  15-minute Networking Break      
11:15 AM - 12:00 PMNext Level Strategy TrackTerrace Ballroom IContent Management, AICreating a Smarter Brand Infrastructure: The Shift Toward AI-Driven Content ManagementKelsey FieldingKelsey Fielding, MediaValet   
11:15 AM - 12:00 PMAI in Action TrackTerrace Ballroom IIIEthicsFrom Trend to Trust: Building a Sustainable AI Strategy Before It’s Too LateNeil FrauenglassNeil Frauenglass, Visit Philadelphia   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits    Networking Lunch & Exhibits  
1:00 PM - 1:45 PMNext Level Strategy TrackTerrace Ballroom I Earning Your Audience's Applause: Late-Night TV Lessons in Customer-Winning MarketingJoshua CranmerJoshua Cranmer, MILE6   
1:00 PM - 2:30 PMThe Mastermind HubTerrace Ballroom IIAI / Personal BrandingElevate Your Personal Brand Leadership with AI and Drive Greater Industry Influence [Premium Pass or VIP Pass Required]Lauren TeagueLauren Teague, FanWagn   
1:00 PM - 1:45 PMNetworkingTerrace Ballroom III Unconference: Marketing Leadership Unplugged     
1:45 PM - 2:00 PMNetworking  15-minute Networking Break      
2:00 PM - 2:45 PMNext Level Strategy TrackTerrace Ballroom IOmnichannel MarketingThe Road to Omnichannel Marketing Success: Strategy, Systems and Smart ExecutionTyria SaulTyria Saul, Omaris Digital   
2:00 PM - 2:45 PMBrand Trust TrackTerrace Ballroom IIIContentExecuting a “Trust Content” Strategy: The Secret to Commanding Attention in the AI Era Jason KeathJason Keath, Social Fresh   
2:30 PM - 3:00 PMNetworking  30-minute Networking Break      
2:45 PM - 3:00 PMNetworking  15-minute Networking Break      
3:00 PM - 3:45 PMNext Level Strategy TrackTerrace Ballroom ISocial MediaA Social Media Ecosystem that Drives Real Brand Impact: Implementing the Strategic Playbook that Built the Audiences of Showtime, Paramount, and All the SmokeCaitlin PetilloCaitlin Petillo, All the Smoke Productions   
3:00 PM - 3:45 PMInteractive Group DiscussionTerrace Ballroom IISocial Media, Branding, InfluencerOffice Hours with Curtis MidkiffCurtis MidkiffCurtis Midkiff, 23andMe   
3:00 PM - 3:45 PMNext Level Strategy TrackTerrace Ballroom IIIBrand Relevance, Social MediaNot Your Parents' Nat Geo: Pivoting from Reverence to Relevance Aiman Ahmed Danny ClemensAiman Ahmed, National Geographic
Danny Clemens, National Geographic