Marketing Moves in an AI World:
Bold ideas. Real results.

Digital Summit Philadelphia Agenda 2025

Featuring top sessions for marketing leaders on accelerating AI, data-led marketing strategy, and channel-specific tools to increase ROI.

Keynote Speakers

Angela Clark
Angela Clark
VP of Digital Studio
Patagonia
David Shing
David Shing
Digital Prophet
Shingy

Featured Conference Speakers

Jason Keath
Jason Keath
Co-Founder
Social Fresh
Tyrona (Ty) Heath
Tyrona (Ty) Heath
Director of Market Engagement and Co-Founder, The B2B Institute
LinkedIn
Lauren Teague
Lauren Teague
Founder
FanWagn
Abby Ho
Abby Ho
VP Digital & Social, Disney Branded Television
The Walt Disney Company
See All Speakers

Full Event Agenda

Tuesday, September 30, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Registration Opens, Networking & Exhibits      
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening KickoffCurtis MidkiffCurtis Midkiff, SMOGO Media   
9:15 AM - 10:15 AMKeynote  AI = Artful Interactions: Reimagining AI as a Catalyst for Progress David ShingDavid Shing, Shingy   
10:15 AM - 10:30 AMDemo  Live Demo from illumin: Omnichannel Storytelling via illumin CanvasYael AssorYael Assor, illumin   
10:15 AM - 10:30 AMNetworking  15-minute Networking Break     
10:30 AM - 11:15 AMAI in Action Track Marketing Strategy and ImplementationThe $2M AI Marketing Mistake (And How to Avoid It)Juntae DeLaneJuntae DeLane, Digital Delane   
10:30 AM - 12:00 PMThe Mastermind Hub Brand TrustEarning Customer Loyalty that Lasts: Building Brand Trust in Today’s Marketing Landscape [Premium Pass or VIP Pass Required]Leigh GeorgeLeigh George, Freedom   
10:30 AM - 11:15 AMNext Level Strategy Track Social MediaToday’s Social Strategy 3.0: Winning in the Age of Algorithm-Driven AttentionMeredith HowardMeredith Howard, Deloitte   
11:15 AM - 11:30 AMNetworking  15-minute Networking Break     
11:30 AM - 12:15 PMTransformative Technology Track Marketing TechnologyHack Your MarTech Stack: Master Efficient Content Marketing with Innovative Tools and Simplified WorkflowsAriana KeilAriana Keil, Canto   
11:30 AM - 12:15 PMCustomer Experience Track Lead GenHow to Quit Bad Marketing and Start Generating Quality LeadsJon-Mikel BaileyJon-Mikel Bailey, Source Market Consulting   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits 
1:15 PM - 2:45 PMThe Mastermind Hub Customer ExperienceFrom Meh to Magnetic: Turn Your Brand Experience into a Growth Engine [Premium Pass or VIP Pass Required]Leigh GeorgeLeigh George, Freedom   
1:15 PM - 2:00 PMNext Level Strategy Track Value-Driven Marketing, Consumer BehaviorSurvey Says: Rewriting Marketing Rules in a Chaotic Economic Climate Bob Jamison, Adtaxi   
1:15 PM - 2:00 PMNext Level Strategy Track B2B2025 B2B Marketing Contrarians: Revenue-Driving Strategies Your Competitors Won't UseTyrona (Ty) HeathTyrona (Ty) Heath, LinkedIn   
2:00 PM - 2:15 PMNetworking  15-minute Networking Break     
2:15 PM - 3:00 PMBrand Trust Track Executive CommunicationsThe Unexpected Playbook for Modern Executive Communication that Builds Trust: Insights from Taylor Swift, Ted Lasso, and Shonda RhimesHilary SuttonHilary Sutton, HSL Digital   
2:45 PM - 3:15 PMNetworking  30-minute Networking Break     
3:00 PM - 3:15 PMNetworking  15-minute Networking Break      
3:15 PM - 4:00 PMNext Level Strategy Track SEO / AIFrom Metropolis to Metadata: Superman’s Guide to Internal Links and LLMs for Gaining AuthorityGrant SimmonsGrant Simmons, Waikay / Inlinks   
3:15 PM - 4:00 PMAI in Action Track Marketing OperationsEmbedding AI into Marketing Operations: Building Core Capabilities for Lasting Business TransformationLucas PettyLucas Petty, AI Daddy   
3:15 PM - 4:00 PMThe Growth Roundtable AIJoin a Moderated Roundtable Discussion - Winning with AI: Achieving Long-Term Career and Business Success     
4:00 PM - 4:15 PMNetworking  15-minute Networking Break      
4:15 PM - 5:00 PMAI in Action Track Consumer BehaviorAI-Driven Strategies for Engaging the "Predictably Unpredictable" ConsumerMichael BurkeMichael Burke, Google   
4:15 PM - 5:00 PMBrand Trust Track SponsorshipsWinning Brand Trust Through Strategic Sponsorships: Inside Lincoln Financial's Partnership with Jalen Hurts Kirk WilsonKirk Wilson, Lincoln Financial Group   
4:15 PM - 5:00 PMTransformative Technology Track Marketing TechnologyFrom Implementation to Impact: A Data-Driven Approach to MarTech User Adoption Shannon GreggShannon Gregg, Cloud Adoption Solutions   
5:00 PM - 6:00 PMNetworking  Networking Reception & Exhibits     
6:30 PM - 8:00 PMNetworking  VIP Reception (By Invitation Only)     
Wednesday, October 1, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Networking & Exhibits      
9:00 AM - 10:00 AMFireside Chat  Leading with Purpose Through Rapid Change: In Conversation with Patagonia’s VP of DigitalAngela Clark Curtis MidkiffAngela Clark, Patagonia
Curtis Midkiff, SMOGO Media		   
10:00 AM - 10:15 AMNetworking  15-minute Networking Break      
10:15 AM - 11:00 AMThe Growth Roundtable Budget OptimizationJoin a Moderated Roundtable Discussion - Doing More With Less: Navigating Economic Uncertainty     
10:15 AM - 11:00 AMNext Level Strategy Track SEOBreakout Session (Details Coming Soon!) Wil ReynoldsWil Reynolds, Seer Interactive   
10:15 AM - 11:45 AMThe Mastermind Hub Content / AIBuilding a Smart AI-Driven System for Scalable Content Creation [Premium Pass or VIP Pass Required]Lauren TeagueLauren Teague, FanWagn   
11:00 AM - 11:15 AMNetworking  15-minute Networking Break      
11:15 AM - 12:00 PMAI in Action Track EthicsFrom Trend to Trust: Building a Sustainable AI Strategy Before It’s Too LateNeil FrauenglassNeil Frauenglass, Visit Philadelphia   
11:15 AM - 12:00 PMNext Level Strategy Track Content Management, AICreating a Smarter Brand Infrastructure: The Shift Toward AI-Driven Content ManagementKelsey FieldingKelsey Fielding, MediaValet   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits    Networking Lunch & Exhibits  
1:00 PM - 1:45 PMNetworking  Unconference: Marketing Leadership Unplugged     
1:00 PM - 2:30 PMThe Mastermind Hub AI / Personal BrandingElevate Your Personal Brand Leadership with AI and Drive Greater Industry Influence [Premium Pass or VIP Pass Required]Lauren TeagueLauren Teague, FanWagn   
1:00 PM - 1:45 PM   Breakout Session (Details Coming Soon!) Joshua CranmerJoshua Cranmer, MILE6   
1:45 PM - 2:00 PMNetworking  15-minute Networking Break      
2:00 PM - 2:45 PMNext Level Strategy Track Website, A/B TestingUsing Website Testing to Drive Incremental Business ImpactKevin WalkerKevin Walker, Bluehost   
2:00 PM - 2:45 PMBrand Trust Track ContentExecuting a “Trust Content” Strategy: The Secret to Commanding Attention in the AI Era Jason KeathJason Keath, Social Fresh   
2:30 PM - 3:00 PMNetworking  30-minute Networking Break      
2:45 PM - 3:00 PMNetworking  15-minute Networking Break      
3:00 PM - 3:45 PMNext Level Strategy Track Brand Relevance, Social MediaNot Your Parents' Nat Geo: Pivoting from Reverence to Relevance Aiman Ahmed Danny ClemensAiman Ahmed, National Geographic
Danny Clemens, National Geographic		   
3:00 PM - 3:45 PM   Breakout Session (Details Coming Soon!) Abby HoAbby Ho, The Walt Disney Company   
3:00 PM - 3:45 PMNext Level Strategy Track Social MediaA Social Media Ecosystem that Drives Real Brand Impact: Implementing the Strategic Playbook that Built the Audiences of Showtime, Paramount, and All the SmokeCaitlin PetilloCaitlin Petillo, Greenlight Social