Marketing Moves in an AI World:
Bold ideas. Real results.

Digital Summit Minneapolis Agenda 2025

Featuring top sessions for marketing leaders on accelerating AI, data-led marketing strategy, and channel-specific tools to increase ROI.

Keynote Speakers

Carmen Collins
Carmen Collins
Director of Social Media
Generac

Featured Conference Speakers

Tuesday, August 5, 2025
4:00 PM - 6:00 PMNetworking  Local Minneapolis Business Accelerator (Invite-Only)    Local Minneapolis Business Accelerator (Invite-Only)  
Wednesday, August 6, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Registration Opens, Networking & Exhibits      
9:00 AM - 9:15 AMOpening Remarks101 (B-1) Emcee Opening Kickoff     
9:15 AM - 10:15 AMKeynote101 (B-1) A Whole New World: Unlocking a Contemporary Perspective on Customer Centricity     
10:15 AM - 10:30 AMNetworking  15-minute Networking Break      
10:30 AM - 11:15 AMBrand Trust Track101 (B-1)Audience ResearchKYC to ROI: The No-Fluff Guide to Audience Insight for Revenue Generation     
10:30 AM - 12:00 PMThe Mastermind Hub Track102 (ABEF)SEO, AIDominate SEO in the AI Age: Your Blueprint for a Future-Proof Organic SEO Strategy [Premium Pass or VIP Pass Required]     
10:30 AM - 11:15 AMAI in Action Track103 (ABEF)Social MediaInside Nestle USA: Stay Ahead of Consumer Trends by Transforming Social Listening into AI-Driven Social Intelligence     
11:15 AM - 11:30 AMNetworking  15-minute Networking Break      
11:30 AM - 12:15 PMCustomer Experience Track101 (B-1)Personalization / Omnichannel JourneyNext-Level Personalization: Building B2B & B2C Omnichannel Journeys that Drive Growth     
11:30 AM - 12:15 PMTransformative Technology Track103 (ABEF)Content / MarTechHack Your MarTech Stack: Master Efficient Content Marketing with Innovative Tools and Simplified Workflows     
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits 
1:15 PM - 2:00 PMNext Level Strategy Track101 (B-1)Streaming TVIntegrating Streaming TV into Your Marketing Mix (Hint: Easier than Expected!)     
1:15 PM - 2:45 PMThe Mastermind Hub Track102 (ABEF)Content / SEO / AIDominate Content in the AI Age: Your Blueprint for a Future-Proof Content Strategy [Premium Pass or VIP Pass Required]     
1:15 PM - 2:00 PMThe Growth Roundtable Track103 (ABEF)AIJoin a Moderated Roundtable Discussion - Winning with AI: Achieving Long-Term Career and Business Success      
2:00 PM - 2:15 PMNetworking  15-minute Networking Break      
2:15 PM - 3:00 PMNext Level Strategy Track101 (B-1)CollaborationBreak Down Departmental Silos to Unlock More Effective, Results-Driven Decision Making     
2:15 PM - 3:00 PMAI in Action Track103 (ABEF)SEO, AIDoes ChatGPT Even Know Your Company Exists? Why GEO is the Future of Search — And How You Need to Act Now     
2:45 PM - 3:15 PMNetworking  30-minute Networking Break      
3:00 PM - 3:15 PMDemo  Live Demo from Ignition: The Agency Profit Engine for Scoping, Signing & Billing Clients      
3:00 PM - 3:15 PMNetworking  15-minute Networking Break      
3:15 PM - 4:00 PMCustomer Experience Track101 (B-1)Brand LoyaltyThe ROI of Experience: How the Minnesota Vikings Turn Loyalty into Revenue     
3:15 PM - 4:00 PMAI in Action Track102 (ABEF)VideoMastering Video Efficiency with AI: Excelling as a Strategist, Producer, Host, Engineer, and Editor (Yes, You Can Do It All!)     
3:15 PM - 4:00 PMBrand Trust Track103 (ABEF)Customer Loyalty / Customer RetentionEarning Trust in Today’s Relationship Economy: The Future of Customer Loyalty and Retention     
4:00 PM - 4:15 PMNetworking  15-minute Networking Break      
4:15 PM - 5:00 PMUnconference101 (B-1) Unconference: Marketing Leadership Unplugged     
5:00 PM - 6:00 PMNetworking  Networking Reception & Exhibits   Networking Reception & Exhibits 
6:30 PM - 8:00 PMNetworking  VIP Reception (By Invitation Only)   VIP Reception (By Invitation Only) 
Thursday, August 7, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Networking & Exhibits      
9:00 AM - 10:00 AMKeynote101 (B-1) Leading with Curiosity and Innovation: A Fireside Chat with NASA’s Head of Digital Innovation & AI     
10:00 AM - 10:15 AMNetworking  15-minute Networking Break      
10:15 AM - 11:00 AMNext Level Strategy Track101 (B-1)GeomarketingCrack the Local Code: Axios’ Playbook to Driving Growth in High-Intent Markets     
10:15 AM - 11:45 AMThe Mastermind Hub Track102 (ABEF)Social MediaBoost Customer Acquisition and Retention with Strategic Social Content: Four Pillars for Building Authentic Relationships [Premium Pass or VIP Pass Required]     
10:15 AM - 11:00 AMThe Growth Roundtable Track103 (ABEF)Budget OptimizationJoin a Moderated Roundtable Discussion - Doing More With Less: Navigating Economic Uncertainty     
11:00 AM - 11:15 PMNetworking  15-minute Networking Break     
11:15 AM - 12:00 PMTransformative Technology Track101 (B-1)Marketing TechnologyTurning Your MarTech Stack into a Scalable Growth Engine: A Non-Technologist’s Guide for Marketing Leaders     
11:15 AM - 12:00 PMNext Level Strategy Track103 (ABEF)Value-Driven Marketing, Consumer BehaviorSurvey Says: Rewriting Marketing Rules in a Chaotic Economic Climate     
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits    Networking Lunch & Exhibits  
1:00 PM - 1:45 PMNext Level Strategy Track101 (B-1)Corporate Social Responsibility (CSR)Purpose in Practice: Cause Marketing Strategies Driving Brand Trust and Loyalty      
1:00 PM - 2:30 PMThe Mastermind Hub Track102 (ABEF)Social MediaDriving Operational Excellence through a Self-Sustaining Social Content Ecosystem [Premium Pass or VIP Pass Required]     
1:00 PM - 1:45 PMBrand Trust Track103 (ABEF)Employee-Generated Content (EGC)The Return of Employee Generated Content for Storytelling to Acquisition. Who Knew the Best Brand Advocates Already Work Here?      
1:45 PM - 2:00 PMNetworking  15-minute Networking Break      
2:00 PM - 2:45 PMAI in Action Track101 (B-1)LeadershipMastering Human-First Leadership in an AI-Driven Marketing World     
2:00 PM - 2:45 PMNext Level Strategy Track103 (ABEF)Content / AICreating a Smarter Brand Infrastructure: The Shift Toward AI-Driven Content Management     
2:30 PM - 3:00 PMNetworking  30-minute Networking Break      
2:45 PM - 3:00 PMNetworking  15-minute Networking Break      
3:00 PM - 3:45 PMNext Level Strategy Track101 (B-1) Best Answer Marketing: How to Create a B2B Content Engine to Drive Trust, Experience and Results     
3:00 PM - 3:45 PMAI in Action Track102 (ABEF)SEO, AIThe GEO Toolkit: 3 Actionable Plays for Higher AI Search Visibility     
3:00 PM - 3:45 PMNext Level Strategy Track103 (ABEF)B2BBeyond the Funnel: Strategies for Today's Messy B2B Buyer's Journey