Agenda

8:30 AM - 10:00 AM
SEO in the Age of AI: Tools and Strategies to Upgrade your Game	Matthew Capala, Alphametic	Masterclass	SEO	Room 1
Designing Websites for High Conversion Rates	Brian Massey, Conversion Sciences	Masterclass	Conversion Rate Optimization	Room 2
From Casual Fling to Long-Term Loyalty: Four Social Content Pillars for Building Authentic Relationships with Your Target Audience	Valerie Morrow, Dairy Farmers of America	Masterclass	Social Media	Room 3
10:30 AM - 12:00 PM
SEO Audit in 2024: How to Develop a Winning Strategy	Matthew Capala, Alphametic	Masterclass	SEO	Room 1
Successfully Analyze A/B tests on Your Website	Brian Massey, Conversion Sciences	Masterclass	Conversion Rate Optimization	Room 2
Unleashing the Power of Your Social Sparrows: Finding and Crafting Relevant Social Content from Within Your Organization	Valerie Morrow, Dairy Farmers of America	Masterclass	Social Media	Room 3

12:00 PM - 1:00 PM
Registration Opens \| Networking Lunch & Exhibits		Networking
1:00 PM - 1:15 PM
Emcee Opening Kickoff	Michael Albanese, Borough House Creative	Opening Remarks
1:15 PM - 2:15 PM
Are We There Yet?	David Shing, Shingy	Keynote
2:15 PM - 2:30 PM
15-minute Passing Break		Networking
2:30 PM - 3:15 PM
10X Your Website Conversions Using the “Funnel GPT” AI Playbook	Johnny Hughes, Zillas Tina Fleming, Avenue Z	Breakout Session	Conversion Rate Optimization	Room 1	Climber
Prove It! Unleashing the Power of Analytics to Showcase the Value of Your Digital Marketing Efforts	Mike L'Hommedieu, US Foods	Breakout Session	Data & Analytics	Room 2	Climber
Mastering Topic Ideation: Think Like a User, Rank Like a Pro!	Ashley Segura, ContentYum	Breakout Session	SEO	Room 3	Climber
3:15 PM - 3:30 PM
15-minute Passing Break		Networking
3:30 PM - 4:15 PM
Three Keys to Mastering B2B Email Like a Jazz Musician	Cliff Seal, Salesforce	Breakout Session	Email	Room 1	Climber
No Cookies, No Problem: Navigating a Post-Cookie World	Steve Krull, Be Found Online Jon Phillips, BeFoundOnline	Breakout Session	Data & Analytics	Room 2	Climber
Next Gen SEO: How to Survive The AI-Pocalypse	Rachel Hernandez, The HOTH	Breakout Session	SEO	Room 3	Climber
4:15 PM - 4:30 PM
15-minute Passing Break		Networking
4:30 PM - 5:15 PM
From Voice to Value: Creating Better Content via AI-assisted Interviews and Voice Transcription Software	Mike Ciffone, Cliffone Digital	Breakout Session	AI	Room 1	Climber
Lush Cosmetics Case Study: Embracing Social and Ethical Responsibility in the Digital Age for an Optimistic Future	Erica Vega, Lush Cosmetics	Breakout Session	Social Media	Room 2	Climber
Content First Omnichannel Planning That Advances the Customer Journey and Drives More Revenue	Patty Radford Henderson, Annum	Breakout Session	Content	Room 3	Climber
5:15 PM - 6:15 PM
Networking Reception & Exhibits		Networking
6:30 PM - 8:00 PM
VIP Reception (by invitation only) \| Hosted by Be Found Online		Networking

8:00 AM - 9:00 AM
Networking Breakfast \| Sponsored by Be Found Online		Networking
9:00 AM - 9:30 AM
Finding a Brand's Voice in a Digital World: McDonald's Journey and Lessons Learned	Jennifer Healen, McDonald's	Keynote
9:30 AM - 10:00 AM
Forming Meaningful Connections and Navigating the Creator Economy: A Fireside Chat with TikTok Creator Rod Thill - Moderated by Mike Albanese	Rod Thill, TikTok & WorkDaze Michael Albanese, Borough House Creative	Keynote
10:00 AM - 10:30 AM
30-minute Networking Break		Networking
10:30 AM - 11:15 AM
How to Turn Marketing Generated Leads into Real Opportunities	Stephanie Ristow, Ristow Marketing	Breakout Session	Lead Gen	Room 1	Climber
A Three Step Process for Integrating AI in Your Content Marketing	Robert Rose, Content Marketing Institute	Breakout Session	AI	Room 2	Climber
Build Your Personal Brand: Elevate Your Career and Boost Your Confidence	Sheena Hakimian, Condé Nast	Breakout Session	Personal Development	Room 3	Fundamental
11:15 AM - 11:30 AM
15-minute Passing Break		Networking
11:30 AM - 12:15 PM
Become a Marketing Hero and Target Audiences Anywhere: Best Practices for Amazon DSP Campaigns	Senthil Govindan, Datawrkz	Breakout Session	Programmatic	Room 1	Fundamental
How to Find Your Breakthrough Use Case for GenAI	Arvell Craig, VAgents	Breakout Session	AI	Room 2	Maven
Avoid Avoidable Security Breaches: Fundamentals of a Good Social Media Audit	Sue Serna, Serna Social	Breakout Session	Social Media	Room 3	Climber
12:15 PM - 1:15 PM
Networking Lunch & Exhibits		Networking
12:30 PM - 1:15 PM
AI-Enhanced Customer Journeys: Unveiling Practical AI-Powered Tools and Tips for Growth Hacking Clients and Businesses	Sok Verdery, DashHound	Breakout Session	Customer Journey	Room 2	Climber
1:15 PM - 2:00 PM
The Future of Content Strategy: How to Build a Custom GPT with OpenAI	Hannah Gerstner, CreativeOne	Breakout Session	Content	Room 1	Climber
Ditch the Flawed Metrics: A Better Way to Prove ROI with Influencers	Courtney Spritzer, Socialfly	Breakout Session	Influencers	Room 2	Climber
The Modern CMO Playbook for 2024	Obele Hinsley, Tracer	Breakout Session		Room 3	CMO
2:00 PM - 2:15 PM
15-minute Passing Break		Networking
2:15 PM - 3:00 PM
Fueling Conversions & Sustainable Growth with Data-Driven Growth Funnel Analysis	Tobe Matthias, Google	Breakout Session	Data & Analytics	Room 1	Maven
How To Create B2B Content That Won't Put Your Audience To Sleep	Paxton Gray, 97th Floor	Breakout Session	Content	Room 2	Maven
From Stories to Shares: Maximizing Social Media Impact through Organic Storytelling and Viral Moments in 2024	Kelli Ottmers, Southwest Airlines Brendan Reid, Southwest Airlines	Breakout Session	Social Media	Room 3	Fundamental
3:00 PM - 3:15 PM
15-minute Passing Break		Networking
3:15 PM - 4:00 PM
How to Prioritize B2B SEO and Conversion Optimization Tasks for Maximum Impact	Tom Shapiro, Stratabeat, Inc.	Breakout Session	SEO	Room 1	Climber
Podcast Strategist, Producer, Host, Audio Engineer and Marketer? With AI, Yes, You Can Do It All and Here’s How	Brent Bowen, Sparkcade Marketing	Breakout Session	AI	Room 2	Climber
Strategic Sparks: Nurture Daily Creativity in Content Creation	Mike Brennan, Daily Creative Habit	Breakout Session	Creativity	Room 3	Climber

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