Dakota Lowe is a social strategist with nearly a decade of experience and multiple Clios, Shortys, and Webbys recognizing her consumer-first, culture-driven campaigns. As Head of Brand Social + Influencer at Nordstrom, she leads social strategy and influencer partnerships. Previously, as VP of Social at Edelman, she led social strategy on various priority global clients and served as a New York Marketing Lead. She has worked on Stanley1913, Fruit of the Loom, Expedia, and Fortune50 technology and healthcare brands. Outside of work, Dakota creates content and writes Recreation, a (fun!) Substack about social strategy and culture.