Most brand content still starts with a big idea and ends with a cutdown. This session flips that script—showing marketing leaders how to concept, design, and measure creative that’s built for the way people actually scroll. 

We’ll cover key platform shifts, creator-led collaboration models, and frameworks for agency teams to stay ahead. Walk away knowing how to optimize your social strategies for faster platforms, shorter attention spans, and smarter audiences—at scale. We’ll build a campaign live, together.

After this session, you’ll be able to: 
- Learn how to design campaigns “for thumbs” — optimizing ideas, pacing, and framing for real user behavior.
- Apply a social-first creative framework to brief, concept, and create content faster across TikToks, Reels, and Shorts.
- Use data-informed storytelling to identify what drives retention and shareability, improving both brand resonance and performance.
- Walk away with tools to translate social fluency into measurable creative impact for clients.