Nicole Garcia is a media buyer with 20+ years of experience. From her start as an Assistant Media Buyer to her role as Group Media Director, she’s led teams, built lasting client relationships, and driven best-in-class media investment strategies across various channels.

She credits much of her success to strong partnerships with media vendors—the secret sauce that keeps her ahead of trends, fuels fresh ideas, and ensures every media buy delivers. Passionate about innovation and results, she knows how to make every media dollar count.