In the era of media fragmentation, it’s getting harder for marketing leaders to do their job, but CTV advertising provides ways to deepen your consumer relationships .
 
In this session you will learn how to navigate the complexity of the CTV space and why this is becoming such an important channel for advertisers. It will be a chance to get clarity on CTV advertising tactics and strategies while understanding how to best optimize campaigns based on your needs – whether you prefer more autonomy or support from an expert.
 
We’ll wrap up the presentation with an interactive Fireside Chat, between Ben Van Horn and Nicole Garcia, and explore the real-world application of CTV advertising.
 
After this session, you’ll be able to:
- Determine whether self-service or full-service platforms will provide the best approach to meet your needs and objectives.
- Apply best practices for executing successful CTV campaigns, including using data to inform your targeting.
- Gain insights into the tools and technology that can help you measure and optimize campaigns effectively.