Meet Curtis Midkiff, a cultural strategist, brand builder, and creative force with over two decades of experience leading breakthrough marketing efforts across industries.

Nicknamed “The Brand DJ,” Curtis is known for his unique ability to mix cultural moments, digital storytelling, and strategic engagement into campaigns that move people. From Fortune 500 brands to mission-driven organizations, he’s helped shape how companies connect with their audiences in real and resonant ways.

Throughout his career, Curtis has led innovative marketing and social engagement strategies for companies like Southwest Airlines, Kroger, and Weber Grills—always staying ahead of the curve as audience behaviors, platforms, and conversations evolved. Whether launching national campaigns, building social communities from the ground up, or driving brand partnerships that align purpose with profit, Curtis brings a bold, human-centered approach to every opportunity.

Most recently, at the intersection of health and culture, he helped bring storytelling and community engagement to the forefront of biotech, proving once again that creativity and empathy can reshape how we think about even the most complex topics.

Beyond the boardroom, Curtis is a proud husband to Dr. Malinda Rhone, a brilliant anthropologist, and father to two incredible kids, Sam and Carinne, who keep him inspired and grounded.

Driven by curiosity, culture, and connection, Curtis isn’t just creating marketing campaigns—he’s building movements. And his best mix is still to come.