Meet Curtis Midkiff, the creative mind driving 23andMe's brand partnership strategy. With over two decades of marketing experience, Curtis is no stranger to crafting compelling brand strategies that connect with audiences on a personal level.

From shaping innovative social engagement and marketing strategies at brands like Southwest Airlines to collaborating with brands like Kroger and Weber Grills, Curtis has been at the forefront of the ever-changing world of social engagement and audience activation since 2010. His insights and approach have earned him the nickname "The Brand DJ" for his knack for mixing up the perfect blend of digital engagement strategies to drive audience engagement.

At 23andMe, Curtis orchestrates campaigns that resonate beyond transactions, inspired by his love for music. He's not just marketing; he's creating genuine connections that move people to explore to unlock the power of their DNA. When he's not revolutionizing the industry, you can find him at home with his wife, Dr. Malinda Rhone, the real genius of the family with her Ph.D in Anthropology., and their two amazing kids, Sam and Carinne, who provide endless inspiration and joy.
With experiences in verticals ranging from trade associations to retail to CPGs and now biotech under his belt, Curtis brings a wealth of expertise and innovation to every project he tackles. As he continues to push boundaries, he's not only leaving his mark on the world of brand innovation but also making memories with his loved ones that last a lifetime.