In today’s fast-evolving marketing landscape - where rapid technological advancements and economic uncertainty pose constant challenges - thinking outside the box and challenging the status quo is essential for staying competitive and standing out.
 
From partnering with international art fairs and major sports teams to spotlighting a small Kansas town in an unexpected campaign and much more, Patrick Harrison, CMO of Visit Tampa Bay, has led his team to harness the power of unique storytelling and community collaboration to share Tampa Bay’s story with the world. During this Fireside Chat, we’ll dive into Patrick’s leadership approach to staying ahead in the marketing industry; creating unforgettable customer experiences in an AI-driven world; his outlook on the future of community engagement; and much more.  
 
You’ll gain fresh insights on fueling marketing growth through bold, creative campaigns, guided by a marketing leader who is revolutionizing destination marketing — boosting Tampa Bay’s tourism, driving economic impact, and elevating its brand on the global stage.