Marketing Moves in an AI World:
Bold ideas. Real results.

Digital Summit Tampa Agenda 2025

Featuring top sessions for marketing leaders on accelerating AI, data-led marketing strategy, and channel-specific tools to increase ROI.

Keynote Speakers


Patrick Harrison
CMO
Visit Tampa Bay

Tamsen Webster
Founder & Chief Learning Officer
Message Design Institute

Featured Conference Speakers


Janina Jahns
Head of Content, Communications, and Experience
Diageo

Sheena Hakimian
Senior Director, Digital Consumer Marketing
Condé Nast

Stephanie Simmons
Digital Product Manager
Virgin Voyages
View All Speakers

Full Event Agenda

Tuesday, March 25, 2025
8:00 AM - 9:00 AMNetworking  Registration Opens | Networking & Exhibits     
8:30 AM - 8:55 AMNetworking  First Timer's Meetup     
9:00 AM - 9:15 AMOpening RemarksBayshore 1-3 Emcee Opening KickoffSharon HarrisSharon Harris, The Sharon Harris Collective   
9:15 AM - 10:15 AMKeynote  Say What They Can’t Unhear: Inspiring Change That Lasts Tamsen WebsterTamsen Webster, Message Design Institute   
10:15 AM - 10:30 AMNetworking  15-minute Networking Break     
10:30 AM - 11:15 AMBreakout Session ContentRethink, Reinvent, and Reimagine: Transforming Content & Creative Strategies to Fuel Your Pipeline and Drive SalesPurna VirjiPurna Virji, LinkedIn   
10:30 AM - 12:00 PMMasterclass ContentOptimize Your Team’s Content Operations to Drive Deeper Audience Engagement [Premium Pass or VIP Pass Required]Melanie DezielMelanie Deziel, MelanieDeziel.com   
11:15 AM - 11:30 AMNetworking  15-minute Networking Break      
11:30 AM - 12:15 PMBreakout Session AI / Lead GenerationA Roadmap for High-Quality Lead Generation: Integrating AI with Your Long-Term StrategyTodd LaireTodd Laire, LAIRE Digital Agency   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits     
1:15 PM - 2:00 PMBreakout Session  Breakout SessionStanislaw GrabowskiStanislaw Grabowski, Adlook   
1:15 PM - 2:45 PMMasterclass  Creative Leadership: Generating High-Impact Content Ideas on Demand [Premium Pass or VIP Pass Required]Melanie DezielMelanie Deziel, MelanieDeziel.com   
2:15 PM - 3:00 PMBreakout Session SEO Navigating the Future of Search Strategies Amid Disruption, Transformation, and Digital EvolutionSahirah JohnsonSahirah Johnson, Nasdaq   
2:45 PM - 3:15 PMNetworking  30-minute Masterclass Networking Break     
3:00 PM - 3:15 PMNetworking  15-minute Networking Break      
3:15 PM - 4:00 PMBreakout Session AI / Cultural TrendsStaying Culturally Relevant: Listening, Engaging, and Leveraging AI to Build Consumer-Centric StrategiesJanina JahnsJanina Jahns, Diageo   
3:15 PM - 4:00 PMBreakout Session Team CollaborationStrengthen Your Team’s Collaborative Culture: The Key to Greater Efficiency, Innovation and Employee & Customer Satisfaction Jocelyn MeriscaJocelyn Merisca, The Impact Edge, LLC.   
4:00 PM - 5:00 PM   Networking Reception      
Wednesday, March 26, 2025
8:00 AM - 9:00 AMNetworking  Check In | Networking & Exhibits     
9:00 AM - 10:00 AMKeynote  Fireside Chat with Patrick Harrison, CMO, Visit Tampa BayPatrick Harrison Curtis MidkiffPatrick Harrison, Visit Tampa Bay
Curtis Midkiff, The Brand DJ Diaries		   
10:15 AM - 11:45 AMMasterclass Data & AnalyticsUnlock Actionable Consumer Insights: GA4 Event Tracking for Strategic Growth [Premium Pass or VIP Pass Required]Chris SietsemaChris Sietsema, Teach to Fish Digital   
10:15 AM - 11:00 AMBreakout Session Connected TV (CTV)Highly Targeted, Engaged Consumers: Exploring the Value of CTV Advertising Ben Van HornBen Van Horn, Spectrum Reach   
11:00 AM - 11:15 AMNetworking  15-minute Networking Break     
11:15 AM - 12:00 PMBreakout Session WebsiteBuilding a Successful Website Strategy Amid Google’s Changing LandscapeAlli BerryAlli Berry, Alli Berry Consulting, LLC   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits      
1:00 PM - 1:45 PMBreakout Session Content / SEO / AIEvolve Your Content Strategy for Better Visibility in a World of AI Overviews and Zero-Click SearchesJerri HelmsJerri Helms, HarperCollins   
1:00 PM - 2:30 PMMasterclass Data & AnalyticsFrom Data to Action: Mastering Marketing Dashboards & Insights with Looker Studio [Premium Pass or VIP Pass Required]Chris SietsemaChris Sietsema, Teach to Fish Digital   
1:45 PM - 2:00 PMNetworking  15-minute Networking Break      
2:00 PM - 2:45 PMBreakout Session A/B TestingHigh-Impact Experimentation: AB Testing that Personalizes Marketing Strategies and Maximizes Conversions Stephanie SimmonsStephanie Simmons, Virgin Voyages   
2:30 PM - 3:00 PMNetworking  30-minute Masterclass Networking Break     
2:45 PM - 3:00 PMNetworking  15-minute Networking Break      
3:00 PM - 3:45 PMBreakout Session Personal BrandingExpand Your Thought Leadership: Growing a Personal Brand for Long-Term SuccessSheena HakimianSheena Hakimian, Condé Nast   
3:00 PM - 3:45 PMBreakout Session Video / AIMastering Audio/Video Efficiency with AI: Excelling as a Strategist, Producer, Host, Engineer, and Editor (Yes, You Can Do It All!)Brent BowenBrent Bowen, Sparkcade Marketing   


  Check our past events to view agenda examples. Programming is continuously evolved, come back soon to see a more accurate & detailed sessions.