The Smartest Room in Marketing.

Digital Summit Tampa Agenda 2026

Conference sessions focusing on what's now and what's next for marketing leaders.

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Keynote Speaker

Christina Unkel
Christina Unkel
President and General Manager
Tampa Bay Sun FC

Featured Conference Speakers

Carson Mason
Carson Mason
Manager of Advertising, Content, & Copy
Papa Johns
Dakota Lowe
Dakota Lowe
VP, Social Strategy
Edelman
Patrick Harrison
Patrick Harrison
CMO
Visit Tampa Bay
Vanessa Mbonu
Vanessa Mbonu
Vice President Marketing
NAACP
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Full Event Agenda

Tuesday, March 17, 2026
8:00 AM - 9:00 AM   Opening Power Hour: Registration Opens, Networking & Exhibits     
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening Kickoff     
9:15 AM - 10:15 AMKeynote  Fireside Chat with Tampa Bay Sun FC's President: Utilizing an Athlete Mindset in the Corporate WorkplaceChristina UnkelChristina Unkel, Tampa Bay Sun FC   
10:15 AM - 10:30 AMNetworking  15-minute Networking Break & Exhibits     
10:30 AM - 12:00 PMThe Mastermind Hub Track SEO, AISEO in the Age of AI: Tools and Strategies to Upgrade Your Game [Premium Pass or VIP Pass Required]Matthew CapalaMatthew Capala, Alphametic   
10:30 AM - 11:15 AMThe Growth Roundtable Track B2BJoin a Moderated Roundtable Discussion: Strategies for the Modern B2B Buyer Journey     
10:30 AM - 11:15 AMCreativity, Differentiation & Cultural Relevance Track Cultural Relevance, Social MediaRelevance at the Speed of Culture: Winning the Moment Without Losing Brand IntegrityCarson MasonCarson Mason, Papa Johns   
11:15 AM - 11:30 AMNetworking  15-minute Networking Break & Exhibits     
11:30 AM - 12:15 PMBrand Trust and Safety Track Community, Reddit(Re)Building Brand Trust Through Authenticity on Reddit: A Case Study w/KeithFromSonosKeith NievesKeith Nieves, Sonos   
11:30 AM - 12:15 PMBrand Visibility Track Content, B2B, Thought LeadershipFull-Funnel B2B Thought Leadership: Drive Brand, Demand, and Revenue OutcomesLee OddenLee Odden, TopRank Marketing   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits     
1:15 PM - 2:00 PMNext Level Strategy Track VideoThe Recipe for Scroll-Stopping Video in 2026Natasha PierreNatasha Pierre, Shine With Natasha & Shine Studio   
1:15 PM - 2:45 PMThe Mastermind Hub Track SEOHigh-Impact SEO in 2026: 20% of Strategies for 80% Results [Premium Pass or VIP Pass Required]Matthew CapalaMatthew Capala, Alphametic   
1:15 PM - 2:00 PMNext-Gen Operations & Infrastructure Track Metadata and Taxonomy, Content, AIDeveloping Your Metadata and Taxonomy Strategy: Help Humans and Software Find Your Best ContentAnna McHughAnna McHugh, Red Hat   
2:00 PM - 2:15 PMNetworking  15-minute Networking Break & Exhibits     
2:15 PM - 3:00 PMIndustry Spotlight Track (Agency) Social Media, Campaign CreationMade for Thumbs: The New Agency Model to Build Scroll-Stopping Campaigns Dakota LoweDakota Lowe, Edelman   
2:15 PM - 3:00 PMBrand Trust and Safety Track Customer EngagementDon’t Feed the Trolls… Hug Them (Digitally): The Art of Turning Online Fury into Brand LoyaltyNicki SnyderNicki Snyder, American Road Group   
2:45 PM - 3:15 PMNetworking  30-minute Masterclass Networking Break     
3:00 PM - 3:15 PMNetworking  15-minute Networking Break & Exhibits     
3:15 PM - 4:00 PMIndustry Spotlight Track (Hospitality/Tourism) Branding, Customer Experience10 Unconventional Hospitality-Branding Wins That Transform the Customer ExperiencePatrick HarrisonPatrick Harrison, Visit Tampa Bay   
3:15 PM - 4:00 PMNext Level Strategy Track Personal Branding, AILeading with Authenticity: Building a Personal Brand in the Age of AI Sharon GaiSharon Gai, Futurist   
3:15 PM - 4:00 PMCreativity, Differentiation & Cultural Relevance Track InfluencersInfluencer Marketing That Works: Turning Collaborations into ConversionsLatasha JamesLatasha James, James + Park Creative   
4:00 PM - 4:15 PMNetworking  15-minute Networking Break & Exhibits     
4:15 PM - 5:00 PMNext-Gen Operations & Infrastructure Track MeasurementProving Marketing’s Value: Connect Strategy, Performance, and Business ResultsPatty Radford HendersonPatty Radford Henderson, Annum   
4:15 PM - 5:00 PMCustomer Intelligence and Experience Track  Beyond the AI Buzzwords: Creating REAL Consumer Engagement Across SMS, RCS, and Mobile Wallet TBD, VIBES   
4:15 PM - 5:00 PMBrand Visibility Track AI, B2B, Content, SEOCracking the GEO Code: What Studies of Hundreds of B2B Websites Reveal About Improving Your Visibility in AI SearchTom ShapiroTom Shapiro, Stratabeat, Inc.   
5:00 PM - 6:00 PM   Networking Reception, Exhibits & Day-One BINGO Winners Announced     
6:30 PM - 8:00 PM   Offsite VIP Networking Reception   Offsite VIP Networking Reception 
Wednesday, March 18, 2026
8:00 AM - 9:00 AM   Check In | Networking & Exhibits      
9:00 AM - 10:00 AMKeynote  Keynote     
10:15 AM - 11:45 AMThe Mastermind Hub Track Website, Design, ConversionsDesigning Websites for High Conversion Rates [Premium Pass or VIP Pass Required]Brian MasseyBrian Massey, Conversion Sciences   
10:15 AM - 11:00 AMThe Growth Roundtable Track Brand TrustJoin a Moderated Roundtable Discussion: Rebuilding Brand Trust in the Age of AI and Misinformation     
10:15 AM - 11:00 AMMarketing Debate Track SEO, AIThe AI Search Showdown: Friend or Foe? Zach Chahalis Taylor KurtzZach Chahalis, iPullRank
Taylor Kurtz, Crush the Rankings		   
11:00 AM - 11:15 AMNetworking  15-minute Networking Break & Exhibits     
11:15 AM - 12:00 PMBrand Visibility Track SEO, AIFrom Keywords to Vectors: The New Playbook for AI-First VisibilityRachel HernandezRachel Hernandez, The HOTH   
11:15 AM - 12:00 PMUnplugged Track Customer ExperienceActionable Affinity, Unplugged: Turning Customers, Communities & Employees into Loyal Fans Lauren TeagueLauren Teague, FanWagn   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits      
1:00 PM - 1:45 PMNext-Gen Operations & Infrastructure Track Content, AI, AutomationDelivering AI-Powered Content and Automations That ScaleA. Lee JudgeA. Lee Judge, Content Monsta   
1:00 PM - 2:30 PMThe Mastermind Hub Track Website, AI, ConversionsWinning Visibility and Conversions with AI as Gatekeeper [Premium Pass or VIP Pass Required]Brian MasseyBrian Massey, Conversion Sciences   
1:00 PM - 1:45 PMCreativity, Differentiation & Cultural Relevance Track Content / Social MediaKeeping it Reel: On Brand, On Trend, On TimeVanessa MbonuVanessa Mbonu, NAACP   
1:45 PM - 2:00 PMNetworking  15-minute Networking Break & Exhibits     
2:00 PM - 2:45 PMNext Level Strategy Track Audience Insights, SEO, AIHow to Win in the AI Future of Search: From Audience Insight to Game-Changing CampaignsPaxton GrayPaxton Gray, 97th Floor   
2:00 PM - 2:45 PMIndustry Spotlight Track (Manufacturing)  From Spec Sheets to Sales Engines: How Manufacturing Marketing and eCommerce Teams Drive Real Revenue GrowthJames ClarkJames Clark, Justrite Safety Group   
2:30 PM - 3:00 PMNetworking  30-minute Masterclass Networking Break & Exhibits     
2:45 PM - 3:00 PMNetworking  15-minute Networking Break & Exhibits     
3:00 PM - 3:45 PM   Session Information Coming Soon!  TBD, Canto   
3:00 PM - 3:45 PM   Session Information Coming Soon!      
3:00 PM - 3:45 PM   Session Information Coming Soon!      


  Check our past events to view agenda examples. Programming is continuously evolved, come back soon to see a more accurate & detailed sessions.