Most marketers rely on analytical thinking to optimize websites. However, big data is most useful when applied to understand and optimize for the basic human psychological biases and triggers that influence not only every action on your website, but also how modern algorithms read and rank your content for SEO.

Today’s digital landscape is indexed by AI-powered robots forged to understand how humans think – from intention to satisfaction. In a world where the Internet user’s attention span is shorter than that of a goldfish, it’s crucial to learn the newest ways to optimize your website!

After this session, you’ll be able to: 
•    Build instant trust and minimize friction by displaying unquestionable social proof.
•    Use credibility content and frame control to position your brand as a trusted authority in your field.
•    Reduce your bounce rates by learning how to overcome common objections mastering the copywriting for the Web.
•    Encourage small commitments and activate the consistency bias to pull the user towards your offer.
•    Reassure with social proof during the final stages of conversion to reduce buyer’s remorse and funnel abandonment.
•    Create a repeatable source of new customers through sustainable website conversion funnels that map buyer personas to keywords, content, and conversions.