Troy O’Bryan, SVP of Global Growth at Blackbaud and a recognized growth marketing architect, brings over two decades of expertise in high-impact, omnichannel strategies for leading brands. Prior to Blackbaud, Troy launched HP’s first commercial Growth Marketing Team, driving revenue growth and expanding HP’s market share across its global portfolio. Before HP, he established Expedia’s Growth Marketing Team, focusing on new customer acquisition and monetization across multiple business units. Earlier, he founded Response Capture, an industry-leading demand generation agency in Portland, Oregon, which ultimately led to its acquisition. Known for his actionable, data-driven insights, Troy’s sessions empower marketers to drive measurable impact and advance their careers in growth marketing.