Katie Vannelli is Director of Revenue Marketing for the Minnesota Wild, where she leads integrated marketing strategies supporting ticket sales and other revenue-generating areas of the organization. With 17+ years of experience within the Minnesota Wild spanning creative services, digital marketing, advertising, and revenue strategy, she brings a cross-functional perspective on how the brand can connect marketing efforts directly to business outcomes.

Her work sits at the intersection of storytelling, data, and fan experience, making her especially attuned to how community-driven content and trusted environments can outperform traditional targeting alone.

As a lifelong hockey player, her background in sport informs her approach to marketing: preparation, teamwork, and adaptability to build and execute strategy. She also draws on improv-based principles—presence, listening, and “yes, and” thinking—to stay agile in fast-moving environments and foster stronger collaboration across teams.