In this session, you'll learn how brands can connect with the next generation by aligning with content and experiences that audiences actively seek out and trust. Using Minnesota Star Tribune's Strib Varsity as a real-world case study, our panel will explore how community-focused storytelling creates meaningful engagement, strengthens brand perception, and reaches audiences in ways traditional targeting often cannot.

After this session, you’ll be able to: 

• Identify opportunities to reach highly engaged audiences through trusted content and community partnerships.
• Build campaigns that create authentic brand connections instead of relying solely on traditional audience targeting.
• Measure success using engagement and brand affinity metrics that go beyond impressions and clicks.