In this session, you will discover how the largest Food & Beverage company in the world is leveraging AI to turn social media insights into business action, not just marketing tactics.  You will hear how Nestle USA has widened their lens to listen and act upon emerging cultural trends as they develop on social media, as well as their AI-driven strategy to ensure actionable insights are being distributed across the organization at the speed of social.

After this session, you’ll be able to: 
- Understand how AI has transformed the social listening space to maximize efficiency and democratization.
- Learn tips on how to invest in AI technology while ensuring meaningful outputs. 
- Reframe social media insights to potential business opportunities, not just digital content opportunities.