If you are always nervous about how the latest Google algorithm update is going to affect your site, I feel your pain.

Optimizing your site for Google is a part of life for an SEO practitioner, but is that the best strategy for ranking your website?

Eric will take you through his strategy for achieving top website rankings and share how you can implement it for your own website.

Actionable tactics you can apply after this session:

- Understand what Google has said in the past about how they rank sites and its impact on your current strategy, and evaluate what types of factors on your site can affect your site's rankings

- Future-proof your website for Google Algorithm updates

- Build a content strategy that will lead to more sales