But Content About What!? 10 Ways to Say the Right Things, to the Right Audiences, in the Right Channels
Date & Time
Wednesday, May 15, 2024, 3:15 PM - 4:00 PM
Jennifer Braunschweiger

We’ve all heard it: “We need content.” But what exactly are you making content about? And how do you ensure it doesn’t get lost in the noise?

In this session you’ll learn how to figure out what your customers are looking for from your brand, and how to overlap it with the messages your brand wants to share.

Actionable tactics you can apply after this session:

--Set a strong foundation for content by aligning resources and teams

--Understand how to define your content sweet spots so that you can take smart risks

--Identify the best platforms to reach your customers with your message

Location Name
Room 2
Session Type
Breakout Session
Session Topic
Skill Level