Full Name
Raenae Wann
Job Title
Director of Data MarTech Services
Company
Girl Scouts of the USA
Speaker Bio
Raenae Wann is a seasoned marketer, designer, and developer with over a decade of experience in email marketing. She specializes in lifecycle marketing, customer journey strategy, and automation, delivering data-driven campaigns that drive engagement and growth.

As Director of Data MarTech Services at Girl Scouts of the USA (GSUSA), Raenae leads a team overseeing nationwide email operations. She developed dynamic Email Design Systems, enabling councils to create branded campaigns independently. Her expertise in Salesforce Marketing Cloud, audience segmentation, and data integration ensures seamless execution.

Beyond technical strategy, Raenae supports 110 councils through training, webinars, and office hours. She spearheads automated customer journeys, integrates APIs, and optimizes engagement. Passionate about mentorship and community, she volunteers with Girl Scouts, Big Brothers Big Sisters, missing person and animal rescue organizations.
Raenae Wann