In today’s fast-paced digital landscape, we know that effective email marketing goes beyond one-size-fits-all messaging. This session will explore how you can better harness AI and data to drive smarter segmentation, automation, and personalization, leading to higher engagement and stronger conversions.

Told through real-life lessons, best practices, and key takeaways, you’ll learn how to turn raw data into actionable insights that elevate your email strategy. Whether you're looking to optimize performance or refine your approach, this session will provide practical guidance to help you achieve measurable success.

After this session, you’ll be able to:
- Boost email engagement by leveraging data-driven segmentation strategies and personalized dynamic content that ensure the right message reaches the right audience at the right time
- Optimize email performance with automation and utilizing AI tools
- Measure success effectively by tracking key email marketing metrics beyond open rates, allowing you to make informed, data-driven decisions