Digital Summit Las Vegas Agenda

Tuesday, December 12, 2023
9:00 AM - 9:15 AM   Emcee Opening Kickoff  
9:15 AM - 10:15 AMFeatured Speaker  Featured Speaker SessionBrian SolisBrian Solis, ServiceNow
10:15 AM   30-minute Networking Break  
10:45 AM - 11:30 AMBreakout SessionRoom 1Data & AnalyticsOptimize Your Brand Advertising Using the “CMO” ScorecardTyrona (Ty) HeathTyrona (Ty) Heath, LinkedIn
10:45 AM - 11:30 AMBreakout SessionRoom 2SEOSEO for Revenue: Grow Your Business, Not Just Your Rankings  
10:45 AM - 11:30 AMBreakout SessionRoom 3 Leverage Email Automation to Boost Your Sales Team’s Closing Success  
10:45 AM - 11:30 AM Room 4 Topic-Driven Discussions: Facilitated Group Discussions on Top Marketing Trends  
11:30 AM - 12:30 PM   Lunch Break  
12:30 PM - 2:00 PMMasterclassRoom 1 Cracking the Code of YouTube: Search & Content Strategies for Business Success  
12:30 PM - 2:00 PMMasterclassRoom 2Social MediaFrom Casual Fling to Long-Term Love: Four Social Content Pillars for Building Authentic Relationships with Your Post-Pandemic Audience  
12:30 PM - 1:15 PMBreakout SessionRoom 3 How to Increase Your Organic Traffic by 7,235.7%  
1:15 PM - 1:30 PM   15-minute Passing Break  
1:30 PM - 2:00 PM30-minute BreakoutRoom 3BrandingCan I Have Your Attention? What Pop Stars Can Teach Us About Branding Design and Captivating Audiences on Social  
2:00 PM - 2:15 PM   15-minute Passing Break  
2:15 PM - 3:45 PMMasterclassRoom 1 Maximizing Video Potential: Strategies for Effective Content Creation and Sales Conversions  
2:15 PM - 3:45 PMMasterclassRoom 2Social MediaUnleashing the Power of Your Social Sparrows: Finding and Crafting Relevant Social Content from Within Your Organization  
2:15 PM - 3:00 PMBreakout SessionRoom 3Lead GenDeliver Human-Centered, AI-Powered Personalization to Drive Conversions & Meaningful Connections   
2:15 PM - 3:00 PM Room 4 Networking Meet Up: Group Discussions with Marketers in the Same Industry  
3:15 PM - 3:45 PM30-minute BreakoutRoom 3SEOBuild and Leverage a Digital Marketing Success PlanTM  
3:45 PM - 4:00 PM   15-minute Passing Break  
4:00 PM - 4:45 PMBreakout SessionRoom 1ContentSession Information Coming Soon  
4:00 PM - 4:45 PMBreakout SessionRoom 2Data & AnalyticsDeliver Human-Centered, AI-Powered Personalization to Drive Conversions & Meaningful Connections  
4:00 PM - 4:45 PMBreakout SessionRoom 3 45-minute Breakout  
4:00 PM - 4:45 PM Room 4 Group Mentoring  
4:45 PM - 5:45 PM   Networking Happy Hour  
Wednesday, December 13, 2023
9:00 AM - 10:00 AMFeatured Speaker  Featured Speaker SessionKristen BrophyKristen Brophy, NBA
10:00 AM - 10:15 AM   15-minute Passing Break  
10:15 AM - 10:45 AM30-minute BreakoutRoom 1SEOSession Information Coming Soon  
10:15 AM - 10:45 AM30-minute BreakoutRoom 2Social MediaSession Information Coming SoonJaclyn WyattJaclyn Wyatt, Samsung
10:15 AM - 10:45 AM30-minute BreakoutRoom 3Data & AnalyticsSession Information Coming SoonKelsey GreerKelsey Greer, PepsiCo
10:45 AM - 11:00 AM   15-minute Passing Break  
11:00 AM - 12:30 PMMasterclassRoom 1Data & AnalyticsGetting to Your Marketing Data in GA4  
11:00 AM - 12:30 PMMasterclassRoom 2BrandingBuild a Revenue-Generating Rolodex: Convert More Leads Through Systematic Target Audience Refinement  
11:00 AM - 11:45 AMBreakout SessionRoom 3 Session Information Coming Soon  
11:45 AM - 12:00 PM   15-minute Passing Break  
12:00 PM - 12:30 PM30-minute BreakoutRoom 3Social MediaHow to Use Organic Social Signals to Drive Big Brand Moments  
12:30 PM - 1:30 PM   Lunch Break  
1:30 PM - 3:00 PMMasterclassRoom 1Data & AnalyticsHarnessing Next-Level Data Insights from GA4  
1:30 PM - 3:00 PMMasterclassRoom 2BrandingStop Telling Stories! Create Brand Conversations That Actually Convert with The Brand Trifecta  
1:30 PM - 2:15 PM Room 3 Session information coming soon  
2:15 PM - 2:30 PM   15-minute Passing Break  
2:30 PM - 3:00 PM30-minute BreakoutRoom 2 30-minute Breakout  
3:00 PM - 3:15 PM   15-minute Networking Break  
3:15 PM - 4:00 PM Room 1 Session Information Coming Soon  
3:15 PM - 4:00 PMBreakout SessionRoom 2EmailUnlocking the Power of Personalization: Increase Conversions by Mastering Email Segmentation and Opt-In Surveys  
3:15 PM - 4:00 PMBreakout SessionRoom 3ContentSession Information Coming Soon  
4:00 PM - 5:00 PMFeatured Speaker  Closing Featured Speaker  
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