Jack Appleby is the creator of Future Social, a newsletter read by 80,000 marketers each week for insights on social media, content, and creators. A former agency strategist, he’s led social & influencer campaigns for Microsoft, Verizon, Beats by Dre, Community (six seasons and a movie!), Rock Band, and dozens of video games. Now with 400,000+ followers across marketing and basketball, Jack works full-time as a writer and creator, breaking down best-in-class case studies on social while documenting his late-in-life pro basketball career through his second platform, How To Hoop Forever.