The social media landscape changes faster than your feed refreshes — and few people track it better than Jack Appleby. With a thriving LinkedIn community of marketers who rely on his real talk takes and timely updates, Jack has become a go-to voice for navigating the industry dynamics.

In this Fireside Chat, we’ll sit down with Jack for a candid, fun conversation about what’s next as we head into 2026 and how you can get ahead of the curve. From deciding whether to jump on the latest pop culture trend, to setting your team up for long-term success, to understanding why LinkedIn is emerging as the breakout platform for creators, we’ll cover it all (and then some).