Traffic is more fragmented than ever, and traditional SEO models no longer guarantee results.

In this session, you’ll learn how to adapt by building an AI-driven Traffic Engine that leverages content, AI SEO, and citations as the new link building. Bob Tripathi will share his 8-step workflow using the Analyze, Plan, Orchestrate and Distribute (APOD) framework to show you how marketing can capture visibility across Google, ChatGPT, Perplexity, and beyond — driving scalable top of funnel (TOFU) growth in this new era.

After this session, you’ll be able to: 

- Apply the APOD framework to design your own AI-powered Traffic Engine.

- Discover how to seed citations as the new link building, ensuring your brand shows up in AI-generated answers across platforms.

- Walk away with a step-by-step 8-step workflow to integrate AI Agents into your daily marketing operations and unlock more efficient, scalable TOFU traffic.