Digital Summit Dallas Agenda

Wednesday, December 4, 2024
8:00 AM - 9:00 AMNetworkingLevel 4 Prefunction Registration Opens | Networking Continental Breakfast & Exhibits    
9:00 AM - 9:15 AMOpening RemarksGrand Ballroom 1-8 Emcee Opening KickoffMichael AlbaneseMichael Albanese, Borough House Creative  
9:15 AM - 10:15 AMKeynoteGrand Ballroom 1-8 Fireside Chat: Building Memorable Brand Experiences Consumers Love Lisa Perez Derek K. HubbardLisa Perez, Everlane
Derek K. Hubbard, Southwest Airlines		  
10:15 AM - 10:30 AMDemoDemo Zone (Prefunction Area)  Live Demo from Nichefire: From Insights to Impact - How Nichefire Powers Cultural Trend-Driven Marketing AdvertisingMichael HowardMichael Howard, Nichefire  
10:15 AM - 10:30 AMNetworkingLevel 4 Prefunction 15-minute Networking Break    
10:30 AM - 12:00 PMMasterclassGrand Ballroom 1-3BrandingThe Seven Critical Elements to Build a Brand Strategy NOW [Premium Pass or VIP Pass Required]Nick WestergaardNick Westergaard, Brand Driven Digital  
10:30 AM - 11:15 AMBreakout SessionGrand Ballroom 4-5AIPut Google AI to Work for YouMichael BurkeMichael Burke, Google Climber
10:30 AM - 11:15 AMBreakout SessionGrand Ballroom 6-8Professional DevelopmentSlaying Your Career: How To Build a Roadmap for SuccessKelly Poquiz BurkeKelly Poquiz Burke, Career Slay Climber, Maven
11:15 AM - 11:30 AMNetworkingLevel 4 Prefunction 15-minute Networking Break    
11:30 AM - 12:15 PMBreakout SessionGrand Ballroom 4-5Social MediaBalancing Act: Creating Social Media Excellence Through Process-Driven CreativityAiman Ahmed Sarah GardnerAiman Ahmed, National Geographic
Sarah Gardner, National Geographic		  
11:30 AM - 12:15 PMBreakout SessionGrand Ballroom 6-8ProgrammaticBecome a Marketing Hero and Target Audiences Anywhere: Best Practices for Amazon DSP CampaignsJose GonzalezJose Gonzalez, Datawrkz Fundamental
12:15 PM - 1:15 PMNetworkingLevel 4 Prefunction Networking Lunch & Exhibits | Day 1    
1:15 PM - 2:45 PMMasterclassGrand Ballroom 1-3BrandingCapturing Attention through Standout Brand Storytelling [Premium Pass or VIP Pass Required]Nick WestergaardNick Westergaard, Brand Driven Digital  
1:15 PM - 2:00 PMBreakout SessionGrand Ballroom 4-5Email / Social / AIYou've Got Mail: '90s Lessons for New School Marketers to Elevate Your Email and Social Media CampaignsCarlos GilCarlos Gil, GetResponse Climber, Maven
1:15 PM - 2:00 PMBreakout SessionGrand Ballroom 6-8StrategyFrom Tactical to Transformational: The Path to Strategic MarketingJon-Mikel BaileyJon-Mikel Bailey, Brand3, Inc Climber
2:00 PM - 2:15 PMDemoDemo Zone (Prefunction Area) Live Demo from Datawrkz: Vizibl DSP - How ANY Brand Can Target Amazon Audiences (yup, even if you're not an Amazon seller) on High-Reach InventoryPrabhu EswaraPrabhu Eswara, Datawrkz  
2:00 PM - 2:15 PMNetworkingLevel 4 Prefunction 15-minute Networking Break    
2:15 PM - 3:00 PMBreakout SessionGrand Ballroom 4-5B2BBeyond the Conversion: Build Your Brand in B2B by Thinking Like B2CMelissa KovachMelissa Kovach, Jackson Spalding Climber, Maven
2:15 PM - 3:00 PMBreakout SessionGrand Ballroom 6-8Location-based MarketingThe Forgotten Optimization Factor: Engaging Audiences with Location-based MarketingRob DavisRob Davis, Novus  
2:45 PM - 3:15 PMNetworkingLevel 4 Prefunction 30-minute Masterclass Networking Break    
3:00 PM - 3:15 PMNetworkingLevel 4 Prefunction 15-minute Networking Break    
3:15 PM - 4:00 PMBreakout SessionGrand Ballroom 1-3Podcasting / AIPodcast Strategist, Producer, Host, Audio Engineer and Marketer? With AI, Yes, You Can Do It All and Here’s HowBrent BowenBrent Bowen, Sparkcade Marketing Climber
3:15 PM - 4:00 PMBreakout SessionGrand Ballroom 4-5SEOSEO Evangelism: How to Build Consensus Around Your SEO StrategyChristina ClarkChristina Clark, HubSpot Climber
3:15 PM - 4:00 PMBreakout SessionGrand Ballroom 6-8Customer Journey / AIAI-Enhanced Customer Journeys: Unveiling and Demonstrating Practical AI-Powered Tools and Tips for Growth Hacking Clients and BusinessesSok VerderySok Verdery, DashHound – A Comporium Technology Climber
4:00 PM - 4:15 PMNetworkingLevel 4 Prefunction 15-minute Networking Break    
4:15 PM - 5:00 PMBreakout SessionGrand Ballroom 1-3CMONavigating the Evolving CMO Role: How to Demonstrate Marketing ROI and Embrace Technological ChangeAlison MurdockAlison Murdock, Trusted CMO Maven
4:15 PM - 5:00 PMBreakout SessionGrand Ballroom 4-5Humor / Brand Voice / Social MediaHumor as a Strategy: Using Brand Voice to Drive Audience EngagementMichael AlbaneseMichael Albanese, Borough House Creative Fundamental
4:15 PM - 5:00 PMBreakout SessionGrand Ballroom 6-8Data & Analytics / AIUnlocking Paid Media Potential: Machine Learning Tactics for Precise Decision MakingKris IrizawaKris Irizawa, eBoost Consulting  
5:00 PM - 6:00 PMNetworkingLevel 4 Prefunction Networking Reception  Networking Reception 
6:00 PM - 8:00 PMNetworkingOff-site VIP Networking Reception (By Invitation Only)  VIP Networking Reception (By Invitation Only) 
Thursday, December 5, 2024
8:00 AM - 9:00 AMNetworkingLevel 4 Prefunction Check In | Networking Continental Breakfast & Exhibits    
9:00 AM - 10:00 AMKeynoteGrand Ballroom 1-8AIDigital Doppelgänger(s): How Savvy Teams are Augmenting Their Unique Talents Using the Magic of AIAndrew DavisAndrew Davis, Monumental Shift  
10:00 AM - 10:15 AMDemoDemo Zone (Prefunction Area) Live Demo with Site Impact: Creating Actionable Audiences to Leverage Cross-Platform MarketingAdam NogowskiAdam Nogowski, Site Impact  
10:00 AM - 10:15 AMNetworkingLevel 4 Prefunction 15-minute Networking Break    
10:15 AM - 11:45 AMMasterclassGrand Ballroom 1-3SEOSEO in the Age of AI: Tools and Strategies to Upgrade your Game [Premium Pass or VIP Pass Required]Matthew CapalaMatthew Capala, Alphametic  
10:15 AM - 11:00 AMBreakout SessionGrand Ballroom 4-5Email4 Steps to Becoming an Email Marketing Queen (or King) Jessica BestJessica Best, BetterAve Climber
10:15 AM - 11:00 AMBreakout SessionGrand Ballroom 6-8Storytelling / Generational MarketingCapture Consumer Attention Across Generations with Authentic, Purpose-Driven Storytelling Paige McCrenskyPaige McCrensky, The Storytelling Catalyst Group  
11:00 AM - 11:15 AMNetworkingLevel 4 Prefunction 15-minute Networking Break    
11:15 AM - 12:00 PMBreakout SessionGrand Ballroom 4-5Content / Social MediaKeeping It Reel: On Brand, On Trend, On Time!Vanessa MbonuVanessa Mbonu, NAACP Climber
11:15 AM - 12:00 PMBreakout SessionGrand Ballroom 6-8Lead Generation & ConversionsDrive Increased Conversions in 2025: Proven Strategies from 70,000 AgenciesPaulson ThomasPaulson Thomas, HighLevel  
12:00 PM - 1:00 PMNetworkingLevel 4 Prefunction Networking Lunch & Exhibits | Day 2    
1:00 PM - 2:30 PMMasterclassGrand Ballroom 1-3SEOSEO Audit in 2025: How to Develop a Winning Strategy [Premium Pass or VIP Pass Required]Matthew CapalaMatthew Capala, Alphametic  
1:00 PM - 1:45 PMBreakout SessionGrand Ballroom 4-5Brand GrowthUnlocking Brand Growth: 5 Concepts from charity: waterBrady JosephsonBrady Josephson, charity: water Climber, Maven
1:00 PM - 1:45 PMBreakout SessionGrand Ballroom 6-8WebsiteServing Success: A 33-Point Hosting Checklist to Optimize Your Digital MarketingJesse FriedmanJesse Friedman, Automattic Fundamental
1:45 PM - 2:00 PMNetworkingLevel 4 Prefunction 15-minute Networking Break    
2:00 PM - 2:45 PMBreakout SessionGrand Ballroom 4-5Social Media / StorytellingSwipe to Success: Nailing the Social Media Storytelling Game in 2025Derek K. HubbardDerek K. Hubbard, Southwest Airlines Climber
2:00 PM - 2:45 PMBreakout SessionGrand Ballroom 6-8EmailUncover Secrets to Email Marketing That No One is Talking AboutHank HoffmeierHank Hoffmeier, Kickbox Climber
2:30 PM - 3:00 PMNetworkingLevel 4 Prefunction 30-minute Masterclass Networking Break    
2:45 PM - 3:00 PMNetworkingLevel 4 Prefunction 15-minute Networking Break    
3:00 PM - 3:45 PMBreakout SessionGrand Ballroom 1-3Landing Page / AIThe Science of Landing Page Messaging Using AIBrian MasseyBrian Massey, Conversion Sciences Climber
3:00 PM - 3:45 PMBreakout SessionGrand Ballroom 4-5AIDrewdini Unplugged: Build Your Own Digital Doppelgänger in 35 MinutesAndrew DavisAndrew Davis, Monumental Shift Fundamental
3:00 PM - 3:45 PMBreakout SessionGrand Ballroom 6-8Social Media / AuditAudit to Action: Transforming Social Media Insights into Strategic WinsJennifer RadkeJennifer Radke, National Institute for Social Media Climber