Digital Summit Dallas Agenda

Tuesday, December 12, 2023
9:00 AM - 9:15 AM   Emcee Opening KickoffMichael AlbaneseMichael Albanese, Comedian, Writer & Producer 
9:15 AM - 10:15 AMFeatured Speaker  Featured Speaker SessionBrian SolisBrian Solis, ServiceNow 
10:15 AM   30-minute Networking Break   
10:45 AM - 11:30 AM45-minute BreakoutRoom 1Data & AnalyticsOptimize Your Brand Advertising Using the “CMO” ScorecardTy HeathTy Heath, The B2B Institute, LinkedIn 
10:45 AM - 11:30 AM45-minute BreakoutRoom 2SEOSEO for Revenue: Grow Your Business, Not Just Your RankingsDale BertrandDale Bertrand, Fire&Spark 
10:45 AM - 11:30 AM Room 3 Session Information Coming SoonJohnny Hughes Tina FlemingJohnny Hughes, Avenue Z Network
Tina Fleming, Zillas		 
11:30 AM - 12:30 PM   Lunch | Day 1   
12:30 PM - 2:00 PMMasterclassRoom 1VideoCracking the Code of YouTube: Search & Content Strategies for Business SuccessDesiree MartinezDesiree Martinez, All-In-One Social Media 
12:30 PM - 2:00 PMMasterclassRoom 2BrandingBuild a Revenue-Generating Rolodex: Convert More Leads Through Systematic Target Audience RefinementKate DiLeoKate DiLeo, Brand Trifecta 
12:30 PM - 1:15 PM45-minute BreakoutRoom 3Data & AnalyticsSession Information Coming Soon  Session Information Coming Soon
1:15 PM - 1:30 PM   15-minute Passing Break   
1:30 PM - 2:00 PM30-minute BreakoutRoom 2Social MediaSession Information Coming SoonJaclyn WyattJaclyn Wyatt, Samsung Electronics America 
2:00 PM - 2:15 PM   15-minute Passing Break   
2:15 PM - 3:45 PMMasterclassRoom 1VideoMaximizing Video Potential: Strategies for Effective Content Creation and Sales ConversionsDesiree MartinezDesiree Martinez, All-In-One Social Media 
2:15 PM - 3:45 PMMasterclassRoom 2BrandingStop Telling Stories! Create Brand Conversations That Actually Convert with The Brand TrifectaKate DiLeoKate DiLeo, Brand Trifecta 
2:15 PM - 3:00 PM45-minute BreakoutRoom 3AIDeliver Human-Centered, AI-Powered Personalization to Drive Conversions & Meaningful Connections Dr. Kyle AllisonDr. Kyle Allison, The Doctor of Digital Strategy 
3:00 PM - 3:15 PM   15-minute Networking Break   
3:15 PM - 3:45 PM30-minute BreakoutRoom 3Marketing OperationsBuild and Leverage a Digital Marketing Success Plan™Corey MorrisCorey Morris, Voltage 
3:45 PM - 4:00 PM   15-minute Passing Break   
4:00 PM - 4:45 PM45-minute BreakoutRoom 1Content2024 Content Marketing Strategy: Level Up Your Collaboration, Creation, and Reporting Efforts Lauren PolinskyLauren Polinsky, Bird Dog SEO 
4:00 PM - 4:45 PM45-minute BreakoutRoom 2Data & AnalyticsYou Can't Click With Us! Using Marketing Automation to Stand Out with Your CustomersBritney YoungBritney Young, Prudential 
4:00 PM - 4:45 PM45-minute BreakoutRoom 3EmailLeverage Email Automation to Boost Your Sales Team’s Closing SuccessKevin SnowKevin Snow, Time On Target 
4:45 PM - 5:45 PM   Opening Reception   
Wednesday, December 13, 2023
9:00 AM - 10:00 AMFeatured Speaker  Featured Speaker SessionKristen BrophyKristen Brophy, National Basketball Association (NBA) 
10:00 AM - 10:15 AM   15-minute Passing Break   
10:15 AM - 10:45 AM30-minute BreakoutRoom 1SEOSession Information Coming SoonBob TripathiBob Tripathi, Digital Sparx Marketing 
10:15 AM - 10:45 AM30-minute BreakoutRoom 2StorytellingDeliver Brand Storytelling that Gets Your Audience to Say Yes!Kelsey GreerKelsey Greer, PepsiCo 
10:15 AM - 10:45 AM30-minute BreakoutRoom 3 How to Squeeze More Results from your Paid Ads BudgetsRuss MacumberRuss Macumber, Impressive USAHow to Squeeze More Results from your Paid Ads Budgets
10:45 AM - 11:00 AM   15-minute Passing Break   
11:00 AM - 12:30 PMMasterclassRoom 1Data & AnalyticsGetting to Your Marketing Data in GA4Janet Driscoll MillerJanet Driscoll Miller, Marketing Mojo 
11:00 AM - 12:30 PMMasterclassRoom 2Social MediaFrom Casual Fling to Long-Term Loyalty: Four Social Content Pillars for Building Authentic Relationships with Your Target AudienceValerie MorrowValerie Morrow, Dairy Farmers of America 
11:00 AM - 11:45 AM45-minute BreakoutRoom 3 Session Information Coming SoonBrian McKeiverBrian McKeiver, BizStreamSession Information Coming Soon
11:45 AM - 12:00 PM   15-minute Passing Break   
12:00 PM - 12:30 PM30-minute BreakoutRoom 3StreamingSession Information Coming Soon  Session Information Coming Soon
12:30 PM - 1:30 PM   Lunch | Day 2   
1:30 PM - 3:00 PMMasterclassRoom 1Data & AnalyticsHarnessing Next-Level Data Insights from GA4Janet Driscoll MillerJanet Driscoll Miller, Marketing Mojo 
1:30 PM - 3:00 PMMasterclassRoom 2Social MediaUnleashing the Power of Your Social Sparrows: Finding and Crafting Relevant Social Content from Within Your OrganizationValerie MorrowValerie Morrow, Dairy Farmers of America 
1:30 PM - 2:15 PM45-minute BreakoutRoom 3CreativityYou're More Than Metrics: Harnessing Digital Marketers’ Untapped Creative PotentialJoe CoxJoe Cox, The Pop-Marketer 
2:15 PM - 2:30 PM   15-minute Passing Break   
2:30 PM - 3:00 PM30-minute BreakoutRoom 2ContentSession Information Coming Soon   
3:00 PM - 3:15 PM   15-minute Networking Break   
3:15 PM - 4:00 PM45-minute BreakoutRoom 1EmailUnlocking the Power of Personalization: Increase Conversions by Mastering Email Segmentation and Opt-In SurveysLexi BoeseLexi Boese, The Digital Opportunists 
3:15 PM - 4:00 PM45-minute BreakoutRoom 3SEOHow to Increase Your Organic Traffic by 7,235.7%Tom ShapiroTom Shapiro, Stratabeat, Inc. 
3:15 PM - 4:00 PM45-minute BreakoutRoom 3BrandingThe Marketing Trifecta: How to Balance Earned, Owned and Paid and Dominate Brand GrowthNadya KhojaNadya Khoja, Sunnyside