Digital Summit Dallas  |  December 8-9, 2026

The Smartest Room in Marketing.

What’s Now and Next for Marketing Leaders.

Keynote

Seth Matlins
Seth Matlins
Founder
The Wisdomous Company

Featured Conference Speakers

Rob Sender
Rob Sender
Senior Director, Brand & Marketing
Dallas Cowboys
Jon Chang
Jon Chang
VP, Growth Marketing
MyFitnessPal
Lauren Murphy
Lauren Murphy
Sr. Brand Marketing Manager
Fishwife
Samantha Fodrowski
Samantha Fodrowski
SVP, Brand Marketing
Tecovas
Tuesday, December 8, 2026
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Check-in | Coffee | Exhibits | Breakfast for VIPs     
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening Kickoff     
9:15 AM - 10:15 AMKeynote  Opening KeynoteSeth MatlinsSeth Matlins, The Wisdomous Company   
10:15 AM - 10:30 AMNetworking  15-minute Recharge | Network | Exhibits     
10:30 AM - 11:15 AMCustomer Intelligence & Experience Track Audience DevelopmentBuilding the Next Generation of Fans: A Conversation with the Dallas Cowboys’ Senior Director of Brand & Marketing Rob SenderRob Sender, Dallas Cowboys   
10:30 AM - 11:15 AMThe Growth Roundtable Track B2B, Buyer JourneyJoin a Small-Group Discussion: Strategies for the Modern B2B Buyer Journey     
10:30 AM - 12:00 PMThe Mastermind Hub Track AI Search, MeasurementSolving the AI Search Reporting Riddle [Premium Pass or VIP Pass Required]Colleen HarrisColleen Harris, DealerOn   
11:15 AM - 11:30 AMNetworking  15-minute Recharge | Network | Exhibits     
11:30 AM - 12:15 PMNext-Gen Operations & Infrastructure Track Content, MeasurementFive KPIs That Prove Content WorksA. Lee JudgeA. Lee Judge, Content Monsta   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits 
1:15 PM - 2:45 PMThe Mastermind Hub Track Marketing Attribution, MeasurementCredit Where Credit Is Due: Rethinking Attribution in 2026 [Premium Pass or VIP Pass Required]Colleen HarrisColleen Harris, DealerOn   
1:15 PM - 2:00 PMBrand Trust and Safety Track Measurement, AIOptimizing AI and Authenticity to Win in 2026Wil ReynoldsWil Reynolds, Seer Interactive   
2:00 PM - 2:15 PMNetworking  15-minute Recharge | Network | Exhibits     
2:15 PM - 3:00 PMCreativity, Differentiation & Cultural Relevance Track Social Media / StorytellingBuilding a Brand Through Social Storytelling: A Conversation with Fishwife’s Sr. Brand Marketing ManagerLauren MurphyLauren Murphy, Fishwife   
2:45 PM - 3:15 PMNetworking  30-minute Recharge | Network | Exhibits     
3:00 PM - 3:15 PMNetworking  15-minute Recharge | Network | Exhibits     
3:15 PM - 4:00 PMNext Level Strategy Track Content, Storytelling, AIStorytelling in the Age of AI: A Framework for Producing More Content Without Losing the Human VoiceGinger ShimpGinger Shimp, SAP   
3:15 PM - 4:00 PMNext Level Strategy Track Personal BrandingMarketing Yourself: A Hands-On Workshop to Build an Influential Personal Brand that Accelerates Your Leadership and CareerSheena HakimianSheena Hakimian, Condé Nast   
4:00 PM - 4:15 PMNetworking  15-minute Recharge | Network | Exhibits     
4:15 PM - 5:00 PMUnplugged Track Customer ExperienceActionable Affinity, Unplugged: Turning Customers, Communities & Employees into Loyal Fans Lauren TeagueLauren Teague, FANWAGN   
4:15 PM - 5:00 PMCustomer Intelligence & Experience Track Paid Media, PersonalizationPersonalization Dies at the Click: Turning Ad Intent into ConversionsJon ChangJon Chang, MyFitnessPal   
5:00 PM - 6:00 PMNetworking  Happy Hour | Exhibits | 1st Passport Winners Announced     
6:30 PM - 8:00 PMNetworking  Mingle & Market-share: Offsite VIP Reception     
Wednesday, December 9, 2026
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Coffee | Exhibits | Breakfast for VIPs | 2nd Round of Passport Winners Announced     
9:00 AM - 10:00 AMKeynote  Opening Keynote     
10:00 AM - 10:15 AMNetworking  15-minute Recharge | Network | Exhibits     
10:15 AM - 11:45 AMThe Mastermind Hub Track Content, StorytellingThe Story-First Strategy: Transforming Content into Connection [Premium Pass or VIP Pass Required]Derek HubbardDerek Hubbard, Global Brand & Communications Executive Leader   
10:15 AM - 11:00 AMNext Level Strategy Track Thinking & Decision-MakingThe Curiosity Advantage: Protecting Human Value in the Age of AI Jerri HelmsJerri Helms, HarperCollins Christian Publishing   
11:00 AM - 11:15 AMNetworking  15-minute Recharge | Network | Exhibits     
11:15 AM - 12:00 PMThe Growth Roundtable Track Responsible AI UseJoin a Small-Group Discussion – The Moral Dilemma of AI: What It Means for Our Work and Our World     
11:15 AM - 12:00 PMNext Level Strategy Track Website / AIThe Foundation Layer: Why Your Website Is Your Most Important AI StrategyRoger WilliamsRoger Williams, Kinsta   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits    Networking Lunch & Exhibits  
1:00 PM - 1:45 PMCustomer Intelligence & Experience Track Customer Data, Market ResearchToo Expensive to Guess: 5 Marketing Decisions You Can't Afford to Make Without DataSarah WeiseSarah Weise, Bixa   
1:00 PM - 2:30 PMThe Mastermind Hub Track Content, Lean OperationsDo More with Less (Without Burning Out Your Team): The Lean Marketer’s Guide to Content Efficiency [Premium Pass or VIP Pass Required]Derek HubbardDerek Hubbard, Global Brand & Communications Executive Leader   
1:45 PM - 2:00 PMNetworking  15-minute Recharge | Network | Exhibits     
2:00 PM - 2:45 PM   Session Information Coming Soon!Samantha FodrowskiSamantha Fodrowski, Tecovas   
2:30 PM - 3:00 PMNetworking  30-minute Recharge | Network | Exhibits     
2:45 PM - 3:00 PMNetworking  15-minute Recharge | Network | Exhibits     
3:00 PM - 3:45 PM   Session Information Coming Soon!      
3:00 PM - 3:45 PM   Session Information Coming Soon!Greg GiffordGreg Gifford, SearchLab