Digital Summit Dallas Agenda 2025

Wednesday, December 3, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Registration Opens, Networking & Exhibits     
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening Kickoff     
9:15 AM - 10:15 AMKeynote  Keynote Jack ApplebyJack Appleby, Future Social   
10:15 AM - 10:30 AMNetworking  15-minute Networking Break     
10:30 AM - 12:00 PMThe Mastermind Hub SEO / AIThe Advanced Playbook for SEO and Search Visibility in Today’s AI Era [Premium Pass or VIP Pass Required]Greg GiffordGreg Gifford, SearchLab   
10:30 AM - 11:15 AM   Breakout Session Alexandria WilliamsAlexandria Williams, Dallas Mavericks   
10:30 AM - 11:15 AMBrand Trust Track ContentUsing a 360° Content Strategy to Build B2B and B2C Brand Trust Carolyn CohenCarolyn Cohen, Lockton   
11:15 AM - 11:30 AMNetworking  15-minute Networking Break      
11:30 AM - 12:15 PM   Breakout Session Heather DopsonHeather Dopson, Prometheus Federal Services (PFS)   
11:30 AM - 12:15 PMAI in Action Track SEODoes ChatGPT Even Know Your Company Exists? Why GEO is the Future of Search — And How You Need to Act NowNate TowerNate Tower, Perrill   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits 
1:15 PM - 2:00 PM   Breakout Session Vita MolisVita Molis, LinkedIn   
1:15 PM - 2:45 PMThe Mastermind Hub SEODominate Local Search Results: An Insider Guide to GBP, Reviews, and Local SEO [Premium Pass or VIP Pass Required] Greg GiffordGreg Gifford, SearchLab   
1:15 PM - 2:00 PMThe Growth Roundtable AIRoundtable Discussion - Winning with AI: Achieving Long-Term Career and Business Success     
2:00 PM - 2:15 PMNetworking  15-minute Networking Break      
2:15 PM - 3:00 PMNext Level Strategy Track Social MediaBuild Your Brand by Leveling Up Your Social Media Playbook: Lessons from United AirlinesJulia FedorJulia Fedor, United Airlines   
2:15 PM - 3:00 PM   Breakout Session Sharon HarrisSharon Harris, The Sharon Harris Collective   
2:45 PM - 3:15 PMNetworking  30-minute Networking Break      
3:00 PM - 3:15 PMNetworking  15-minute Networking Break      
3:15 PM - 4:00 PMBrand Trust Track Community, Reddit(Re)Building Brand Trust Through Authenticity on Reddit: A Case Study w/KeithFromSonosKeith NievesKeith Nieves, Sonos   
3:15 PM - 4:00 PMNext Level Strategy Track InfluencersBeyond the #Ad: Rethinking Influencer Engagement for Authentic Growth and Brand AdvocacyJoy TerrellJoy Terrell, Jackson Spalding   
3:15 PM - 4:00 PM   Breakout Session  TBA, Bluehost   
4:00 PM - 4:15 PMNetworking  15-minute Networking Break      
4:15 PM - 5:00 PMNetworking  Unconference: Marketing Leadership Unplugged     
Thursday, December 4, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Networking & Exhibits     
9:00 AM - 10:00 AMKeynote  Keynote      
10:00 AM - 10:15 AMNetworking  15-minute Networking Break     
10:15 AM - 11:00 AMThe Growth Roundtable Budget OptimizationRoundtable Discussion - Doing More With Less: Navigating Economic Uncertainty     
10:15 AM - 11:45 AMThe Mastermind Hub Growth MarketingMastermind Session [Premium Pass or VIP Pass Required] Ben KaplanBen Kaplan, TOP Agency   
10:15 AM - 11:00 AMNext Level Strategy Track ContentFive Proven Strategies for Delivering Content in the Unhappiness EraMatt IngwalsonMatt Ingwalson, Optimism Delivers   
11:00 AM - 11:15 AMNetworking  15-minute Networking Break      
11:15 AM - 12:00 PMAI in Action Track ContentEnhancing (Not Creating!) Your Content Strategy with AI, Without Losing the Human TouchGinger ShimpGinger Shimp, SAP   
11:15 AM - 12:00 PM   Breakout Session Amy CanadayAmy Canaday, Match.com   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits 
1:00 PM - 2:30 PMThe Mastermind Hub Growth MarketingMastermind Session [Premium Pass or VIP Pass Required] Ben KaplanBen Kaplan, TOP Agency   
1:00 PM - 1:45 PMNext Level Strategy Track Data Analytics, StorytellingFrom Numbers to Narratives: Turning Data into Stories That Stick and Drive ResultsMichael KayeMichael Kaye, OkCupid   
1:00 PM - 1:45 PM  LeadershipEmpower Your Team to be More Strategic: Unlock the Mindset and Habits That Drive Long-Term SuccessPatty Radford HendersonPatty Radford Henderson, Annum   
1:45 PM - 2:00 PMNetworking  15-minute Networking Break     
2:00 PM - 2:45 PM   Breakout Session Bob TripathiBob Tripathi, Digital Sparx Marketing   
2:00 PM - 2:45 PM   Breakout Session Upasna GautamUpasna Gautam, CNN   
2:30 PM - 3:00 PMNetworking  30-minute Networking Break      
3:00 PM - 3:45 PM   Breakout Session      
3:00 PM - 3:45 PM   Breakout Session Jen HellmanJen Hellman, Goff Public   
3:00 PM - 3:45 PM   Breakout Session Molly DoyleMolly Doyle, Solution Design Group