Marketing Moves in an AI World:
Bold ideas. Real results.

Digital Summit Dallas Agenda 2025

Featuring top sessions for marketing leaders on accelerating AI, data-led marketing strategy, and channel-specific tools to increase ROI.

Keynote Speakers

Jack Appleby
Jack Appleby
Founder
Future Social
Jennifer Schuder
Jennifer Schuder
SVP of Customer Engagement
State Fair of Texas
Brady Josephson
Brady Josephson
Head of Growth & Innovation
charity: water

Featured Conference Speakers

Julia Fedor
Julia Fedor
Director of Operations, Brand Marketing
United Airlines
Upasna Gautam
Upasna Gautam
Partner, Strategy & Innovation
The Texas Tribune
Alexandria Williams
Alexandria Williams
Director of Marketing, Corporate Sponsorships & Merchandise
Dallas Mavericks
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Wednesday, December 3, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Registration Opens, Networking & Exhibits     
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening Kickoff     
9:15 AM - 10:15 AMKeynote  In Conversation with Content Creator Jack Appleby: What’s Next for Social Media in 2026Jack Appleby Jennifer SchuderJack Appleby, Future Social
Jennifer Schuder, State Fair of Texas		   
10:15 AM - 10:30 AMNetworking  15-minute Networking Break & Exhibits     
10:30 AM - 12:00 PMThe Mastermind Hub SEO, AIThe Advanced Playbook for SEO and Search Visibility [Premium Pass or VIP Pass Required]Greg GiffordGreg Gifford, SearchLab   
10:30 AM - 11:15 AMBrand Trust Track ContentUsing a 360° Content Strategy to Build B2B and B2C Brand Trust Carolyn CohenCarolyn Cohen, Lockton   
10:30 AM - 11:15 AMCustomer Experience Track  Fireside Chat: From the Court to the Culture — Merging Fashion, Sports & Culture to Attract Your Ideal Customer and Deliver Memorable ExperiencesAlexandria WilliamsAlexandria Williams, Dallas Mavericks   
11:15 AM - 11:30 AMNetworking  15-minute Networking Break & Exhibits     
11:30 AM - 12:15 PMAI in Action Track SEODoes ChatGPT Even Know Your Company Exists? Why GEO is the Future of Search — And How You Need to Act NowNate TowerNate Tower, Perrill Digital Marketing   
11:30 AM - 12:15 PM   Breakout Session Heather DopsonHeather Dopson, Prometheus Federal Services (PFS)   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits 
1:15 PM - 2:00 PMThe Growth Roundtable AIJoin a Moderated Roundtable Discussion - Winning with AI: Achieving Long-Term Career and Business Success     
1:15 PM - 2:00 PMNext Level Strategy Track B2B2025 B2B Marketing Contrarians: Revenue-Driving Strategies Your Competitors Won't UseVita MolisVita Molis, LinkedIn   
1:15 PM - 2:45 PMThe Mastermind Hub SEODominate Local Search Results: An Insider Guide to GBP, Reviews, and Local SEO [Premium Pass or VIP Pass Required] Greg GiffordGreg Gifford, SearchLab   
2:00 PM - 2:15 PMNetworking  15-minute Networking Break & Exhibits     
2:15 PM - 3:00 PMNext Level Strategy Track Social Media, Employee Advocacy#AirplaneMode: Inside United Airlines’ Employee Creator Strategy (And How You Can Put It to Work)Julia Fedor Paul HolteJulia Fedor, United Airlines
Paul Holte, United Airlines		   
2:15 PM - 3:00 PM   Breakout Session Sharon HarrisSharon Harris, The Sharon Harris Collective   
2:45 PM - 3:15 PMNetworking  30-minute Networking Break      
3:00 PM - 3:15 PMNetworking  15-minute Networking Break & Exhibits     
3:15 PM - 4:00 PM   Breakout Session  TBA, Bluehost   
3:15 PM - 4:00 PMNext Level Strategy Track InfluencersBeyond the #Ad: Rethinking Influencer Engagement for Authentic Growth and Brand AdvocacyJoy TerrellJoy Terrell, Jackson Spalding   
3:15 PM - 4:00 PMBrand Trust Track Community, Reddit(Re)Building Brand Trust Through Authenticity on Reddit: A Case Study w/KeithFromSonosKeith NievesKeith Nieves, Sonos   
4:00 PM - 4:15 PMNetworking  15-minute Networking Break & Exhibits     
4:15 PM - 5:00 PMNetworking  Unconference: Marketing Leadership Unplugged     
5:00 PM - 6:00 PMNetworking  Networking Reception, Exhibits & Day-one BINGO Winners Announced     
6:30 PM - 8:00 PMNetworking  Offsite VIP Networking Reception     
Thursday, December 4, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Networking & Exhibits     
9:00 AM - 10:00 AMKeynote  Unlocking Brand Growth: 3 Key Concepts from charity: waterBrady JosephsonBrady Josephson, charity: water   
10:00 AM - 10:15 AMNetworking  15-minute Networking Break & Exhibits     
10:15 AM - 11:00 AMNext Level Strategy Track ContentFive Proven Strategies for Delivering Content in the Unhappiness EraMatt IngwalsonMatt Ingwalson, Optimism Delivers   
10:15 AM - 11:45 AMThe Mastermind Hub Growth MarketingFAST: How to Double Your Marketing Impact in Half the Time [Premium Pass or VIP Pass Required] Ben KaplanBen Kaplan, TOP Agency   
10:15 AM - 11:00 AMThe Growth Roundtable Budget OptimizationRoundtable Discussion - Doing More With Less: Navigating Economic Uncertainty     
11:00 AM - 11:15 AMNetworking  15-minute Networking Break & Exhibits     
11:15 AM - 12:00 PMAI in Action Track ContentEnhancing (Not Creating!) Your Content Strategy with AI, Without Losing the Human TouchGinger ShimpGinger Shimp, SAP   
11:15 AM - 12:00 PM   Breakout Session Amy CanadayAmy Canaday, Match.com   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits 
1:00 PM - 1:45 PMNext Level Strategy Track Data Analytics, StorytellingFrom Numbers to Narratives: Turning Data into Stories That Stick and Drive ResultsMichael KayeMichael Kaye, OkCupid   
1:00 PM - 2:30 PMThe Mastermind Hub Growth MarketingTaking Your eCommerce to the Next Level: A 4-Step Framework for Scalable Growth [Premium Pass or VIP Pass Required] Ben KaplanBen Kaplan, TOP Agency   
1:00 PM - 1:45 PMNext Level Strategy Track MeasurementProving Marketing’s Value: Connect Strategy, Performance, and Business ResultsPatty Radford HendersonPatty Radford Henderson, Annum   
1:45 PM - 2:00 PMNetworking  15-minute Networking Break & Exhibits     
2:00 PM - 2:45 PMNext Level Strategy Track Prototyping, AI, ContentVibe Coding 101: Bring Your Ideas To Life At Lightning Speed Upasna GautamUpasna Gautam, The Texas Tribune   
2:00 PM - 2:45 PMNext Level Strategy Track SEO, AIFrom Google to ChatGPT & Perplexity: How to Build an AI-Driven Traffic EngineBob TripathiBob Tripathi, Digital Sparx Marketing   
2:30 PM - 3:00 PMNetworking  30-minute Networking Break      
3:00 PM - 3:45 PMNext Level Strategy Track Content / AICreating a Smarter Brand Infrastructure: The Shift Toward AI-Driven Content ManagementStephen MidgleyStephen Midgley, MediaValet   
3:00 PM - 3:45 PMNext Level Strategy Track InfluencersFrom Influence to Infrastructure: The Future of Creator-Led CommerceTaylor HoekstraTaylor Hoekstra, Popfly   
3:00 PM - 3:45 PM   Breakout Session Lynn HermanLynn Herman, Canto