Marketing Moves in an AI World:
Bold ideas. Real results.

Digital Summit Dallas Agenda 2025

Featuring top sessions for marketing leaders on accelerating AI, data-led marketing strategy, and channel-specific tools to increase ROI.

Keynote Speaker

Jack Appleby
Jack Appleby
Founder
Future Social

Featured Conference Speakers

Julia Fedor
Julia Fedor
Director of Operations, Brand Marketing
United Airlines
Upasna Gautam
Upasna Gautam
Sr. Product Leader
CNN
Alexandria Williams
Alexandria Williams
Director of Marketing, Corporate Sponsorships & Merchandise
Dallas Mavericks
Wednesday, December 3, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Registration Opens, Networking & Exhibits     
9:00 AM - 9:15 AMOpening Remarks  Emcee Opening Kickoff     
9:15 AM - 10:15 AMKeynote  In Conversation with Content Creator Jack Appleby: What’s Next for Social Media in 2026Jack ApplebyJack Appleby, Future Social   
10:15 AM - 10:30 AMNetworking  15-minute Networking Break     
10:30 AM - 11:15 AMCustomer Experience Track  Creating Memorable Fan Experiences that Drive Results: A Fireside Chat with Dallas Mavericks’ Director of Marketing Alexandria WilliamsAlexandria Williams, Dallas Mavericks   
10:30 AM - 12:00 PMThe Mastermind Hub SEO / AIThe Advanced Playbook for SEO and Search Visibility [Premium Pass or VIP Pass Required]Greg GiffordGreg Gifford, SearchLab   
10:30 AM - 11:15 AMBrand Trust Track ContentUsing a 360° Content Strategy to Build B2B and B2C Brand Trust Carolyn CohenCarolyn Cohen, Lockton   
11:15 AM - 11:30 AMNetworking  15-minute Networking Break      
11:30 AM - 12:15 PM   Breakout Session Heather DopsonHeather Dopson, Prometheus Federal Services (PFS)   
11:30 AM - 12:15 PMAI in Action Track SEODoes ChatGPT Even Know Your Company Exists? Why GEO is the Future of Search — And How You Need to Act NowNate TowerNate Tower, Perrill   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits 
1:15 PM - 2:00 PMNext Level Strategy Track B2B2025 B2B Marketing Contrarians: Revenue-Driving Strategies Your Competitors Won't UseVita MolisVita Molis, LinkedIn   
1:15 PM - 2:00 PMThe Growth Roundtable AIRoundtable Discussion - Winning with AI: Achieving Long-Term Career and Business Success     
1:15 PM - 2:45 PMThe Mastermind Hub SEODominate Local Search Results: An Insider Guide to GBP, Reviews, and Local SEO [Premium Pass or VIP Pass Required] Greg GiffordGreg Gifford, SearchLab   
2:00 PM - 2:15 PMNetworking  15-minute Networking Break      
2:15 PM - 3:00 PMNext Level Strategy Track Social MediaBuild Your Brand by Leveling Up Your Social Media Playbook: Lessons from United AirlinesJulia FedorJulia Fedor, United Airlines   
2:15 PM - 3:00 PM   Breakout Session Sharon HarrisSharon Harris, The Sharon Harris Collective   
2:45 PM - 3:15 PMNetworking  30-minute Networking Break      
3:00 PM - 3:15 PMNetworking  15-minute Networking Break      
3:15 PM - 4:00 PMBrand Trust Track Community, Reddit(Re)Building Brand Trust Through Authenticity on Reddit: A Case Study w/KeithFromSonosKeith NievesKeith Nieves, Sonos   
3:15 PM - 4:00 PM   Breakout Session  TBA, Bluehost   
3:15 PM - 4:00 PMNext Level Strategy Track InfluencersBeyond the #Ad: Rethinking Influencer Engagement for Authentic Growth and Brand AdvocacyJoy TerrellJoy Terrell, Jackson Spalding   
4:00 PM - 4:15 PMNetworking  15-minute Networking Break      
4:15 PM - 5:00 PMNetworking  Unconference: Marketing Leadership Unplugged     
Thursday, December 4, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Networking & Exhibits     
9:00 AM - 10:00 AMKeynote  Keynote      
10:00 AM - 10:15 AMNetworking  15-minute Networking Break     
10:15 AM - 11:00 AMThe Growth Roundtable Budget OptimizationRoundtable Discussion - Doing More With Less: Navigating Economic Uncertainty     
10:15 AM - 11:00 AMNext Level Strategy Track ContentFive Proven Strategies for Delivering Content in the Unhappiness EraMatt IngwalsonMatt Ingwalson, Optimism Delivers   
10:15 AM - 11:45 AMThe Mastermind Hub Growth MarketingMastermind Session [Premium Pass or VIP Pass Required] Ben KaplanBen Kaplan, TOP Agency   
11:00 AM - 11:15 AMNetworking  15-minute Networking Break      
11:15 AM - 12:00 PMAI in Action Track ContentEnhancing (Not Creating!) Your Content Strategy with AI, Without Losing the Human TouchGinger ShimpGinger Shimp, SAP   
11:15 AM - 12:00 PM   Breakout Session Amy CanadayAmy Canaday, Match.com   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits 
1:00 PM - 1:45 PMNext Level Strategy Track Data Analytics, StorytellingFrom Numbers to Narratives: Turning Data into Stories That Stick and Drive ResultsMichael KayeMichael Kaye, OkCupid   
1:00 PM - 2:30 PMThe Mastermind Hub Growth MarketingMastermind Session [Premium Pass or VIP Pass Required] Ben KaplanBen Kaplan, TOP Agency   
1:00 PM - 1:45 PM  LeadershipEmpower Your Team to be More Strategic: Unlock the Mindset and Habits That Drive Long-Term SuccessPatty Radford HendersonPatty Radford Henderson, Annum   
1:45 PM - 2:00 PMNetworking  15-minute Networking Break     
2:00 PM - 2:45 PM   Breakout Session Upasna GautamUpasna Gautam, CNN   
2:00 PM - 2:45 PMNext Level Strategy Track SEO / AIFrom Google to ChatGPT & Perplexity: How to Build an AI-Driven Traffic EngineBob TripathiBob Tripathi, Digital Sparx Marketing   
2:30 PM - 3:00 PMNetworking  30-minute Networking Break      
3:00 PM - 3:45 PM   Breakout Session  TBA, MediaValet   
3:00 PM - 3:45 PM   Breakout Session  TBA, Canto   
3:00 PM - 3:45 PM   Breakout Session