Marketing Moves in an AI World:
Bold ideas. Real results.

Digital Summit Dallas Agenda 2025

Featuring top sessions for marketing leaders on accelerating AI, data-led marketing strategy, and channel-specific tools to increase ROI.

Keynote Speakers

Jack Appleby
Jack Appleby
Founder
Future Social
Jennifer Schuder
Jennifer Schuder
SVP of Marketing
State Fair of Texas
Brady Josephson
Brady Josephson
Head of Growth & Innovation
charity: water

Featured Conference Speakers

Julia Fedor
Julia Fedor
Director of Operations, Brand Marketing
United Airlines
Upasna Gautam
Upasna Gautam
Sr. Platform Product Manager
The Texas Tribune
Alexandria Williams
Alexandria Williams
Director of Marketing, Corporate Sponsorships & Merchandise
Dallas Mavericks
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Wednesday, December 3, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Registration Opens, Networking & Exhibits     
9:00 AM - 9:15 AMOpening RemarksGrand Ballroom 1-8 Emcee Opening KickoffCari O'BrienCari O'Brien, Ripples Reach Coaching   
9:15 AM - 10:15 AMKeynoteGrand Ballroom 1-8 In Conversation with Content Creator Jack Appleby: What’s Next for Social Media in 2026Jack Appleby Derek HubbardJack Appleby, Future Social
Derek Hubbard, BrandStorytelling		   
10:15 AM - 10:30 AMNetworking  15-minute Networking Break & Exhibits     
10:30 AM - 12:00 PMThe Mastermind HubGrand Ballroom 1-3Growth MarketingFAST: How to Double Your Marketing Impact in Half the Time [Premium Pass or VIP Pass Required] Ben KaplanBen Kaplan, TOP Agency   
10:30 AM - 11:15 AMBrand Trust TrackGrand Ballroom 4-5ContentUsing a 360° Content Strategy to Build B2B and B2C Brand Trust Carolyn CohenCarolyn Cohen, Lockton   
10:30 AM - 11:15 AMAI in Action TrackGrand Ballroom 6-8SEODoes ChatGPT Even Know Your Company Exists? Why GEO is the Future of Search — And How You Need to Act NowNate TowerNate Tower, Perrill Digital Marketing   
11:15 AM - 11:30 AMNetworking  15-minute Networking Break & Exhibits     
11:30 AM - 12:15 PMNext Level Strategy TrackGrand Ballroom 4-5SEO, AIAI Doesn’t Care About Your Brand: Building Brands That Algorithms Can Understand and Audiences Can TrustJohn TriplettJohn Triplett, IDX   
11:30 AM - 12:15 PMNext Level Strategy TrackGrand Ballroom 6-8Social Media, Employee Advocacy#AirplaneMode: Inside United Airlines’ Employee Creator Strategy (And How You Can Put It to Work)Julia Fedor Paul HolteJulia Fedor, United Airlines
Paul Holte, United Airlines		   
12:15 PM - 1:15 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits 
1:15 PM - 2:45 PMThe Mastermind HubGrand Ballroom 1-3Growth MarketingTaking Your eCommerce to the Next Level: A 4-Step Framework for Scalable Growth [Premium Pass or VIP Pass Required] Ben KaplanBen Kaplan, TOP Agency   
1:15 PM - 2:00 PMCustomer Experience TrackGrand Ballroom 4-5 Fireside Chat: From the Court to the Culture — Merging Fashion, Sports & Culture to Attract Your Ideal Customer and Deliver Memorable ExperiencesAlexandria WilliamsAlexandria Williams, Dallas Mavericks   
1:15 PM - 2:00 PMTransformative Technology TrackGrand Ballroom 6-8Marketing Technology, ContentFuture-Proof Your Martech Stack: Building a Single Source of Truth for the Content EraLynn HermanLynn Herman, Canto   
2:00 PM - 2:15 PMNetworking  15-minute Networking Break & Exhibits     
2:15 PM - 3:00 PMNext Level Strategy TrackGrand Ballroom 4-5B2B2025 B2B Marketing Contrarians: Revenue-Driving Strategies Your Competitors Won't UseVita MolisVita Molis, LinkedIn   
2:15 PM - 3:00 PMThe Growth RoundtableGrand Ballroom 6-8AIJoin a Moderated Roundtable Discussion - Winning with AI: Achieving Long-Term Career and Business SuccessCarolyn Cohen Brian Massey Bob Tripathi Danielle BlanchetteCarolyn Cohen, Lockton
Brian Massey, Conversion Sciences
Bob Tripathi, TheVibeMarketing.ai
Danielle Blanchette, Digital Summit		   
2:45 PM - 3:15 PMNetworking  30-minute Networking Break      
3:00 PM - 3:15 PMNetworking  15-minute Networking Break & Exhibits     
3:15 PM - 4:00 PMBrand Trust TrackGrand Ballroom 1-3Social MediaBrands vs. Bots: Winning the Battle Against Social Media DisinformationJustin WilliamsJustin Williams, Jackson Spalding   
3:15 PM - 4:00 PMBrand Trust TrackGrand Ballroom 4-5Community, Reddit(Re)Building Brand Trust Through Authenticity on Reddit: A Case Study w/KeithFromSonosKeith NievesKeith Nieves, Sonos   
3:15 PM - 4:00 PMNext Level Strategy TrackGrand Ballroom 6-8Prototyping, AI, ContentVibe Coding 101: Bring Your Ideas To Life At Lightning Speed Upasna GautamUpasna Gautam, The Texas Tribune   
4:00 PM - 4:15 PMNetworking  15-minute Networking Break & Exhibits     
4:15 PM - 5:00 PMNext Level Strategy TrackGrand Ballroom 1-3SEO, AIFrom Google to ChatGPT & Perplexity: How to Build an AI-Driven Traffic EngineBob TripathiBob Tripathi, TheVibeMarketing.ai   
4:15 PM - 5:00 PMNext Level Strategy TrackGrand Ballroom 4-5Social MediaToday’s Social Strategy 3.0: Winning in the Age of Algorithm-Driven AttentionMeredith HowardMeredith Howard, Deloitte   
4:15 PM - 5:00 PMCustomer Experience TrackGrand Ballroom 6-8Landing Page, AI, A/B TestingUsing AI and Psychology to Test and Build Landing Pages Customers Actually Respond ToBrian MasseyBrian Massey, Conversion Sciences   
5:00 PM - 6:00 PMNetworking  Networking Reception, Exhibits & Day-One BINGO Winners Announced     
6:30 PM - 8:00 PMNetworking  Offsite VIP Networking Reception     
Thursday, December 4, 2025
8:00 AM - 9:00 AMNetworking  Opening Power Hour: Networking & Exhibits     
9:00 AM - 10:00 AMKeynoteGrand Ballroom 1-8 Unlocking Brand Growth: 3 Key Concepts from charity: waterBrady JosephsonBrady Josephson, charity: water   
10:00 AM - 10:15 AMNetworking  15-minute Networking Break & Exhibits     
10:15 AM - 11:45 AMThe Mastermind HubGrand Ballroom 1-3SEO, AIThe Advanced Playbook for SEO and Search Visibility [Premium Pass or VIP Pass Required]Greg GiffordGreg Gifford, SearchLab   
10:15 AM - 11:00 AMNext Level Strategy TrackGrand Ballroom 4-5MeasurementProving Marketing’s Value: Connect Strategy, Performance, and Business ResultsPatty Radford HendersonPatty Radford Henderson, Annum   
10:15 AM - 11:00 AMNext Level Strategy TrackGrand Ballroom 6-8Website, A/B TestingUsing Website Testing to Drive Incremental Business ImpactKevin WalkerKevin Walker, Bluehost   
11:00 AM - 11:15 AMNetworking  15-minute Networking Break & Exhibits     
11:15 AM - 12:00 PMTransformative Technology TrackGrand Ballroom 4-5Web HostingStop Chasing AI Tricks. Start Fixing Your Foundation. Roger WilliamsRoger Williams, Kinsta   
11:15 AM - 12:00 PMThe Growth RoundtableGrand Ballroom 6-8Budget OptimizationJoin a Moderated Roundtable Discussion - Doing More With Less: Navigating Economic UncertaintyMatt Ingwalson Patty Radford Henderson Michelle Stinson Ross Danielle BlanchetteMatt Ingwalson, Optimism Delivers
Patty Radford Henderson, Annum
Michelle Stinson Ross, BizzyWeb
Danielle Blanchette, Digital Summit		   
12:00 PM - 1:00 PMNetworking  Networking Lunch & Exhibits   Networking Lunch & Exhibits 
1:00 PM - 2:30 PMThe Mastermind HubGrand Ballroom 1-3SEODominate Local Search Results: An Insider Guide to GBP, Reviews, and Local SEO [Premium Pass or VIP Pass Required] Greg GiffordGreg Gifford, SearchLab   
1:00 PM - 1:45 PMNext Level Strategy TrackGrand Ballroom 4-5Content / AICreating a Smarter Brand Infrastructure: The Shift Toward AI-Driven Content ManagementStephen MidgleyStephen Midgley, MediaValet   
1:00 PM - 1:45 PMNetworkingGrand Ballroom 6-8 Unconference: Marketing Leadership Unplugged     
1:45 PM - 2:00 PMNetworking  15-minute Networking Break & Exhibits     
2:00 PM - 2:45 PMNext Level Strategy TrackGrand Ballroom 4-5ContentFive Proven Strategies for Delivering Content in the Unhappiness EraMatt IngwalsonMatt Ingwalson, Optimism Delivers   
2:00 PM - 2:45 PMAI in Action TrackGrand Ballroom 6-8Agency, AIUse AI to Get Your Agency Found and BookedTyler GarnsTyler Garns, Thryv   
2:30 PM - 3:00 PMNetworking  30-minute Networking Break      
2:45 PM - 3:00 PMNetworking  15-minute Networking Break & Exhibits      
3:00 PM - 3:45 PMNext Level Strategy TrackGrand Ballroom 1-3InfluencersFrom Influence to Infrastructure: The Future of Creator-Led CommerceTaylor HoekstraTaylor Hoekstra, Popfly   
3:00 PM - 3:45 PMTransformative Technology TrackGrand Ballroom 4-5Marketing Technology, OperationsStop Frankensteining Your MarTech: The Operations Readiness Assessment That Actually WorksMichelle Stinson RossMichelle Stinson Ross, BizzyWeb   
3:00 PM - 3:45 PMFireside ChatGrand Ballroom 6-8BrandingFireside Chat with the State Fair of Texas’ SVP of Customer Engagement: How to Keep a 138-Year-Old Brand Culturally RelevantJennifer Schuder Danielle BlanchetteJennifer Schuder, State Fair of Texas
Danielle Blanchette, Digital Summit