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Digital Summit Dallas Agenda
Tuesday, December 12, 2023
9:00 AM - 9:15 AM
Emcee Opening Kickoff
Michael Albanese, Comedian, Writer & Producer
9:15 AM - 10:15 AM
Featured Speaker
Featured Speaker Session
Brian Solis, ServiceNow
10:15 AM
30-minute Networking Break
10:45 AM - 11:30 AM
45-minute Breakout
Room 1
Data & Analytics
Optimize Your Brand Advertising Using the “CMO” Scorecard
Ty Heath, The B2B Institute, LinkedIn
10:45 AM - 11:30 AM
45-minute Breakout
Room 2
SEO
SEO for Revenue: Grow Your Business, Not Just Your Rankings
Dale Bertrand, Fire&Spark
10:45 AM - 11:30 AM
Room 3
Session Information Coming Soon
Johnny Hughes, Avenue Z Network
Tina Fleming, Zillas
11:30 AM - 12:30 PM
Lunch | Day 1
12:30 PM - 2:00 PM
Masterclass
Room 1
Video
Cracking the Code of YouTube: Search & Content Strategies for Business Success
Desiree Martinez, All-In-One Social Media
12:30 PM - 2:00 PM
Masterclass
Room 2
Branding
Build a Revenue-Generating Rolodex: Convert More Leads Through Systematic Target Audience Refinement
Kate DiLeo, Brand Trifecta
12:30 PM - 1:15 PM
45-minute Breakout
Room 3
Data & Analytics
Session Information Coming Soon
1:15 PM - 1:30 PM
15-minute Passing Break
1:30 PM - 2:00 PM
30-minute Breakout
Room 2
Social Media
Session Information Coming Soon
Jaclyn Wyatt, Samsung Electronics America
2:00 PM - 2:15 PM
15-minute Passing Break
2:15 PM - 3:45 PM
Masterclass
Room 1
Video
Maximizing Video Potential: Strategies for Effective Content Creation and Sales Conversions
Desiree Martinez, All-In-One Social Media
2:15 PM - 3:45 PM
Masterclass
Room 2
Branding
Stop Telling Stories! Create Brand Conversations That Actually Convert with The Brand Trifecta
Kate DiLeo, Brand Trifecta
2:15 PM - 3:00 PM
45-minute Breakout
Room 3
AI
Deliver Human-Centered, AI-Powered Personalization to Drive Conversions & Meaningful Connections
Dr. Kyle Allison, The Doctor of Digital Strategy
3:00 PM - 3:15 PM
15-minute Networking Break
3:15 PM - 3:45 PM
30-minute Breakout
Room 3
Marketing Operations
Build and Leverage a Digital Marketing Success Plan™
Corey Morris, Voltage
3:45 PM - 4:00 PM
15-minute Passing Break
4:00 PM - 4:45 PM
45-minute Breakout
Room 1
Content
2024 Content Marketing Strategy: Level Up Your Collaboration, Creation, and Reporting Efforts
Lauren Polinsky, Bird Dog SEO
4:00 PM - 4:45 PM
45-minute Breakout
Room 2
Data & Analytics
You Can't Click With Us! Using Marketing Automation to Stand Out with Your Customers
Britney Young, Prudential
4:00 PM - 4:45 PM
45-minute Breakout
Room 3
Email
Leverage Email Automation to Boost Your Sales Team’s Closing Success
Kevin Snow, Time On Target
4:45 PM - 5:45 PM
Opening Reception
Wednesday, December 13, 2023
9:00 AM - 10:00 AM
Featured Speaker
Featured Speaker Session
Kristen Brophy, National Basketball Association (NBA)
10:00 AM - 10:15 AM
15-minute Passing Break
10:15 AM - 10:45 AM
30-minute Breakout
Room 1
SEO
Session Information Coming Soon
Bob Tripathi, Digital Sparx Marketing
10:15 AM - 10:45 AM
30-minute Breakout
Room 2
Storytelling
Deliver Brand Storytelling that Gets Your Audience to Say Yes!
Kelsey Greer, PepsiCo
10:15 AM - 10:45 AM
30-minute Breakout
Room 3
How to Squeeze More Results from your Paid Ads Budgets
Russ Macumber, Impressive USA
10:45 AM - 11:00 AM
15-minute Passing Break
11:00 AM - 12:30 PM
Masterclass
Room 1
Data & Analytics
Getting to Your Marketing Data in GA4
Janet Driscoll Miller, Marketing Mojo
11:00 AM - 12:30 PM
Masterclass
Room 2
Social Media
From Casual Fling to Long-Term Loyalty: Four Social Content Pillars for Building Authentic Relationships with Your Target Audience
Valerie Morrow, Dairy Farmers of America
11:00 AM - 11:45 AM
45-minute Breakout
Room 3
Session Information Coming Soon
Brian McKeiver, BizStream
11:45 AM - 12:00 PM
15-minute Passing Break
12:00 PM - 12:30 PM
30-minute Breakout
Room 3
Streaming
Session Information Coming Soon
12:30 PM - 1:30 PM
Lunch | Day 2
1:30 PM - 3:00 PM
Masterclass
Room 1
Data & Analytics
Harnessing Next-Level Data Insights from GA4
Janet Driscoll Miller, Marketing Mojo
1:30 PM - 3:00 PM
Masterclass
Room 2
Social Media
Unleashing the Power of Your Social Sparrows: Finding and Crafting Relevant Social Content from Within Your Organization
Valerie Morrow, Dairy Farmers of America
1:30 PM - 2:15 PM
45-minute Breakout
Room 3
Creativity
You're More Than Metrics: Harnessing Digital Marketers’ Untapped Creative Potential
Joe Cox, The Pop-Marketer
2:15 PM - 2:30 PM
15-minute Passing Break
2:30 PM - 3:00 PM
30-minute Breakout
Room 2
Content
Session Information Coming Soon
3:00 PM - 3:15 PM
15-minute Networking Break
3:15 PM - 4:00 PM
45-minute Breakout
Room 1
Email
Unlocking the Power of Personalization: Increase Conversions by Mastering Email Segmentation and Opt-In Surveys
Lexi Boese, The Digital Opportunists
3:15 PM - 4:00 PM
45-minute Breakout
Room 3
SEO
How to Increase Your Organic Traffic by 7,235.7%
Tom Shapiro, Stratabeat, Inc.
3:15 PM - 4:00 PM
45-minute Breakout
Room 3
Branding
The Marketing Trifecta: How to Balance Earned, Owned and Paid and Dominate Brand Growth
Nadya Khoja, Sunnyside