Digital transformation doesn’t deliver value through technology alone. Its success depends on how effectively organizations mobilize teams, shift behaviors, and turn new digital capabilities into tools people adopt and use.

Drawing from global initiatives at Coca-Cola, this fireside chat will explore how marketing and business leaders can operationalize cross-functional teams to develop, launch, and scale internal digital products across countries and markets. The conversation will examine the organizational structures, change-management strategies, and leadership decisions required to move from experimentation to widespread adoption—and translate digital investment into measurable business value.