Full Name
Kate James
Job Title
Senior Director, Global Resource Allocation
Company
The Coca-Cola Company
Speaker Bio
Kate James is an award-winning marketer driving digital marketing transformation for billion-dollar brands. She leads global deployment of Fuelight 360 for The Coca-Cola Company, leveraging advanced modeling and AI to improve investment decisions. Her experience spans tech-enabled marketing operations, eCommerce growth, social media innovation and IMC consulting. She’s a Master’s graduate of Georgetown University, where she currently serves as an Adjunct Professor.
Speaking At
