Search behavior is changing fast. Customers no longer discover brands through just Google rankings. They’re finding answers through AI overviews, ChatGPT, Reddit, YouTube, LinkedIn, forums, and recommendation engines that summarize information before a click ever happens. Search isn’t disappearing. It’s splintering across platforms, ecosystems, and AI-driven experiences. That means modern brand visibility requires more than traditional SEO tactics alone.

In this session, Carolyn Lyden breaks down what this shift actually means for marketers and how smart brands are adapting their content, search, and discoverability strategies to stay visible in a fragmented search landscape. You’ll learn practical ways to increase discoverability across both traditional search engines and emerging AI experiences without chasing every new trend or abandoning SEO fundamentals.

After this session, you’ll be able to:

• Understand how AI search and fragmented discovery are changing customer behavior, and why rankings alone no longer reflect total brand visibility.
• Build content ecosystems that improve discoverability across Google, AI tools, Reddit, YouTube, LinkedIn, and beyond.
• Identify what increases the likelihood of your brand being cited, retrieved, and recommended in AI-generated experiences.
• Adapt your SEO and content strategy for zero-click and AI-assisted search journeys.
• Learn which SEO fundamentals still matter most despite rapid platform changes.