Carolyn Lyden is a performance marketing and SEO leader with over a decade of experience driving growth for enterprise B2B organizations. She is Director of SEO/AEO at EverCommerce, where she leads search strategy across a portfolio of SaaS brands. Prior to this, she led performance marketing at Nasdaq, overseeing SEO, paid media, and digital strategy across global business lines.

Carolyn specializes in turning search data into market intelligence that shapes content, product positioning, and revenue strategy. Her work focuses on helping teams move beyond rankings to drive measurable business outcomes like pipeline, conversions, and customer acquisition.

Before Nasdaq, Carolyn led SEO and content strategy at Oracle and built high-impact search programs at companies like CallRail. She also served as Director of Search Content at Search Engine Land, where she led programming for major industry conferences.

A frequent speaker and educator, Carolyn is known for breaking down complex topics like SEO, AI-driven search, and performance marketing into practical strategies teams can actually use. Her sessions focus on what works in the real world, especially inside complex organizations where perfect alignment rarely exists.