In this session, you'll learn how to use your data and AI tools to tailor your marketing tactics to meet your customers exactly where they are in the customer journey, from the discovery to awareness, consideration, and conversion. Whether you're aiming to boost findability, increase awareness, or drive conversions, you'll leave with free or low-cost tools to aid your marketing efforts for you and your clients.

Actionable tactics you can apply after this session:

• Discover the 3rd party enriched behaviors of your customers
• Successfully market to an email list (uploaded emails) and expand email marketing opportunities
• Use a feedback loop of lead intelligence for lead scoring