Full Name
Jerri Helms
Job Title
Vice President, Digital Marketing and Analytics
Company
HarperCollins
Speaker Bio
Jerri leads a Marketing Operations team that exists to come alongside publishing & marketing teams to provide strategic guidance on digital marketing efforts towards the achievement of business objectives.
Some of those areas of support include: digital marketing & advertising strategy, analytics/KPI analysis, SEO strategy, meta data optimization, content marketing, e-commerce program development, e-mail marketing, Amazon SEO, Amazon PPC and social media management.
Some of those areas of support include: digital marketing & advertising strategy, analytics/KPI analysis, SEO strategy, meta data optimization, content marketing, e-commerce program development, e-mail marketing, Amazon SEO, Amazon PPC and social media management.
Speaking At