In a world flooded with fake content, synthetic voices, and manufactured perfection, the thing people will crave most is realness and genuine human connection.

For anyone who wants to do a better job of branding themselves—for career growth, PR, entrepreneurship, or visibility—this is what you need to know: in today’s crowded market, it’s harder than ever to reach the people most likely to care about, trust, and buy what you offer. When everyone is online, your personal brand becomes your most valuable asset.

During this session, and drawing on her experience at Alibaba and advising Fortune 500 companies, global digital strategist Sharon Gai shows how anyone can use AI to build a clearer, stronger, and more consistent personal brand — without losing authenticity.

You’ll hear practical steps, proven tools, and real-world examples to help marketing leaders increase their visibility, credibility, and impact in today’s AI-powered world.

After this session, you’ll be able to: 

• Master a content workflow that keeps your brand's voice human while AI handles the reach
• Understand your audience more deeply and stand out while staying human. 
• Know what AI can do, what it can’t, and how to use it wisely so your brand grows with you—not away from who you are.