During this fireside chat, Tampa Bay Sun FC President Christina Unkel explores how the performance mindset developed in elite athletics can help marketing leaders build resilient, high-performing teams. Attendees will learn practical leadership frameworks used in professional sports - such as accountability systems, performance culture, and resilience strategies - to improve team alignment, navigate high-pressure environments, and drive consistent results. 

This session will provide actionable approaches marketing leaders can apply to strengthen culture, performance, and leadership within their organizations. 

After this session, you’ll be able to: 

• Implement athlete-style goal setting and accountability frameworks to improve team performance and execution. 
• Apply resilience and mental performance strategies used in elite sports to help teams navigate pressure, setbacks, and rapid change. 
• Build a high-performance team culture by adopting communication and feedback practices used in professional sports organizations. 
• Use competitive mindset techniques to improve leadership clarity, decision-making, and team motivation.