Manufacturing buyers are researching, comparing, and short-listing suppliers long before they ever talk to sales. In this session, you will learn how modern manufacturing marketing and eCommerce teams are evolving from support functions into revenue drivers by aligning content, digital experience, and data around how buyers actually purchase today.

After this session, you’ll be able to:

- Restructure your website and content to support real buying decisions and accelerate sales cycles.
- Identify the highest impact eCommerce capabilities manufacturers should prioritize to increase order volume and deal velocity.
- Walk away with a practical framework to connect marketing performance to pipeline and revenue instead of vanity metrics.