Search is no longer built for crawlers; it is built for AI. In this advanced session, you will learn how vector-based discovery, machine-verifiable trust, and real-time optimization are rewriting the rules of visibility. We will unpack what this shift means for marketers, the technologies shaping it, and how to future-proof your brand’s discoverability across Google, AI Overviews, and emerging chat engines.

After this session, you will be able to:
- Translate your SEO strategy for AI-native discovery by structuring and labeling content for LLM retrievers instead of crawlers.
- Build measurable trust signals through verifiable data, author credentials, and digital provenance that improve citation and ranking in AI systems.
- Quantify authority in the AI era with metrics that go beyond Domain Authority, combining freshness, semantic relevance, and verifiable proof.