Brands want to “ride the wave” of cultural moments, but too often, they wipe out. 

During this Fireside Chat with Carson Mason, Manager of Advertising Copy & Content at Papa Johns International, we’ll dive into the proven strategies for participating in culture authentically, which includes real-world lessons from Papa Johns’ cultural listening team. 

After this session, you’ll be able to: 

- Create a real-time relevance protocol for your brand.
- Establish filters for assessing cultural relevance opportunities.
- Measure the impact of culture moments.