How many of you are in year 3 of a “1-year” data migration or Digital Transformation Plan? Marketing and Technology stacks grew exponentially in the last 5 years, and we know customers expect BETTER service than ever, with our leadership crying for faster solutions and for less cost.

But these projects seem to move as slow as molasses…even with a clear point person, every team that needs to be consulted or assigned tasks has different priorities, different goals, and even different languages.

The problem with your Digital Transformation project is there’s something lost in translation.

Jessica Best has waded into the jungle on projects from marketing to customer service, and from IT to legal (!) and more. Using her trademark toolkit, has led a Point of View Shift and gotten alignment – and outcomes – with task force teams from 5 people to 45 people. In this session, she shares that toolkit with you! Get ready for an adventure: you’re going to learn a new perspective on cross-team projects and maybe even a new language.

After this session, you’ll be able to:
- Speak the language of another team to get clarity across “clique-like” teams
- Get alignment from other team members on what MarTech is right for you
- Break Digital Transformation down into bite sized steps by ease & impact