The journey from television advertising’s high reach to precise targeting presents data challenges that require a new, innovative marketing approach. During this session, we'll talk through how you can overcome third-party data inaccuracies and the limitations of CTV’s targeting capabilities through AI-driven solutions. Discover the AI technologies that are paving the way for more reliable, impactful advertising campaigns in this programmatic and CTV era.

After this session, you’ll be able to:

• Develop solutions to overcome the inaccuracies of socio-demo targeting via 3rd party data
• Navigate the limitations of signal-based targeting in CTV
• Discover how to integrate AI technology to help mitigate targeting issues and move forward