It’s easy to get stuck in a rut using conventional creative and content pairings that we’re all familiar with. But what if you could look at your content and creative strategies from outside the box, and identify some truly unexpected approaches? In this Creative and Content-focused session, Purna Virji of LinkedIn will inspire you with marketing examples that achieve success by pushing the boundaries.

Attend this session to discover how you can rethink your approach to content and creative in an off-the-beaten-path way to find success.
 
After this session, you’ll be able to:  
- Use unconventional ways to combine your content and creative to invigorate your marketing approach and achieve results  
- Apply best practices for reaching diverse customer journey objectives with your content and creative combos
- Know when and why to employ these methods on LinkedIn and beyond