In this session, we will deep dive into developing a more robust and scalable A/B testing framework within your organization. You’ll gain insights into selecting the most effective tools tailored to your needs; segmentation techniques for creating precise, actionable test audiences; and using your existing data to design high-impact tests.

We’ll also cover tactics for ensuring statistical significance and translating your test data into actionable results that generate conversions and drive critical business outcomes.

After this session, you’ll be able to:

- Foster a culture of continuous testing and rapid iteration using a no-code AB testing methodology
- Increase conversions and deploy personalization strategies with a data driven test and learn approach
- Implement proven steps to streamline and increase the productivity of your organizations’ A/B testing practice