In this session, you will dive deep into establishing a robust A/B testing framework within your organization. You will discover best practices for selecting the right tools, properly segmenting your A/B testing audiences, and using your existing data to design impactful tests.

You will be introduced to tactics for ensuring statistical significance and translating your test data into actionable results that generate conversions and drive critical business outcomes.
 
Actionable tactics you apply after this session:
 
- Foster a culture of continuous testing and rapid iteration using a no-code A/B testing methodology
- Increase conversions and deploy personalization strategies with a data driven test and learn approach
- Implement proven steps to streamline and increase the productivity of your organizations A/B testing practice