SEO is in a period of rapid change -- not only has Google made some significant changes to the search results pages with the inclusion of Reddit and AI Overviews, but we've learned for certain some of the user signals they are using to rank content thanks to a massive document leak and the US Department of Justice's Antitrust lawsuit against Google. In this session, you'll get a high-level overview of all of these learnings and how you can build a better website strategy around them to improve your organic search visibility.

After this session, you’ll be able to:

- Monitor your most important keywords for Reddit, social media, or other forum results and have a concrete strategy for addressing any discussions related to your business.
- Optimize your content for Google's new AI Overviews to increase your chances of being featured.
- Measure and improve key engagement metrics we know Google utilizes in their algorithm that will help improve your search visibility.
- Build a digital PR strategy to increase your website authority over time.